Channel Activation Software streamlines communications with channel partners, such as distributors, resellers, and other service providers. Businesses use channel activation software to provide real-time insights, important product information, and educational strategies to boost indirect sales processes.
Key components include:
- Providing easy-to-use systems for lead management and sales tracking
- Sharing marketing assets, training materials, and sales resources
- Analyzing data to monitor and improve partner performance
Channel activation software is foundational to the indirect sales process, providing the essential tools channel partners need to effectively promote and sell a brand’s products or services. It streamlines the indirect sales process by actively tracking lead generation efforts and sales performance, leading to improved conversions, and higher customer satisfaction.
Increase Sales to Become a Market Leader
Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.