Cash Incentives are monetary rewards. Typically, they are used to motivate customers to take specific actions. They can help motivate customers to make purchases, achieve performance goals, or to participate in promotions.
Key components include:
- Establishing clear criteria about how to earn rewards
- Distributing cash or equivalent monetary value to participants
- Using data to track and manage the effectiveness of incentive programs
Businesses use cash incentives to increase sales and encourage customer loyalty. These types of incentives are valuable tools for achieving specific business objectives. When implemented effectively, they can enhance customer retention, increase revenues, and create stronger relationships with customers.
Foster Long-Lasting Relationships to Drive Incremental Business

Case Study
Automotive: Accelerating customer retention and sales growth
Automotive distributor Stapletons, were looking for a highly effective way to engage with customers and maximize relationships while safeguarding loyalty and influencing purchasing decisions to increase revenue.
See how 360insights created an immersive incentive promotion platform, that rewarded independent garages and wholesalers for their purchases.
This award-winning program produces a 4400% return on investment and sees a 177% increase in active users YOY, increasing transactions by 175%.