Business Automation involves the use of technology to perform repetitive and mundane tasks, freeing up human resources for more strategic functions.
This practice includes:
- Implementing software like RPA (Robotic Process Automation) to execute tasks efficiently
- Automating workflows to improve accuracy and reduce human error
- Enhancing communication systems to streamline operations and increase productivity
In application, business automation leads to cost savings, improved efficiency, and higher employee satisfaction. It is crucial for competitive advantage, allowing businesses to scale operations while focusing on innovation and customer service.
We Build Partnerships that Last

Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.