A Partner Journey is the complete experience and lifecycle a business partner has while collaborating with an organization, from initial engagement to long-term collaboration.
This involves
- Establishing relationships and onboarding
- Providing ongoing support and resources
- Tracking mutual achievements and growth
Organizations refine the partner journey to ensure clear communication, streamlined processes, and value exchange. A well-designed partner journey fosters trust, enhances satisfaction, and drives mutual growth by aligning goals and creating sustained, successful partnerships.
We Build Partnerships that Last
Case Study
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.