Affiliate Marketing is a performance-based marketing strategy where businesses reward external partners for generating traffic or sales through their marketing efforts.
Key components include:
- Strategizing affiliate recruitment
- Setting commission structures
- Tracking conversions
It is employed to reach broader audiences and drive sales by leveraging affiliate networks to promote products. Benefits include cost-effectiveness, scalability, and diversified marketing channels. Affiliate Marketing is crucial as it aligns with business objectives of expanding market reach, optimizing marketing costs, and enhancing sales.
Increase Sales to Become a Market Leader
Case Study
Consumer Durables: Maximizing engagement with retailers to drive sales uplift
Discover how 360insights worked alongside iconic household appliance brand, Hoover, to implement a new incentive initiative in the marketplace.
This unique B2B sales points-based reward program motivated sales follow-through, to result in a 270% increase in sales and position themselves as market leader.