A Value-Added Reseller (VAR) is a business that enhances third-party products or services, typically hardware or software, by adding customized features, integration, consulting, or support before reselling them to end users. This approach creates a more tailored solution that better fits specific customer needs.
Some examples of these enhancements include:
- Providing additional services to accompany the solution such as installation, training, or ongoing technical support
- Customizing or configuring software or hardware for niche industry use
- Bundling multiple products into a comprehensive, integrated system
VARs are commonly used in sectors like information technology, telecommunications, healthcare, and industrial automation. Businesses and customers rely on VARs to reduce complexity, speed up utilization, and gain expert support.
Value-added resellers play a critical role, bridging the gap between original vendors and customers or end-users. Their ability to deliver personalized, ready-to-use solutions helps increase product value, improve customer satisfaction, and strengthen long-term client relationships—ultimately driving both vendor and customer success.
Centralize Ecosystems to Adapt to Market Trends
Infographic
The Changing Tech Landscape of Ecosystem Orchestration
The transition from the traditional indirect channels business model to the era of ecosystems marks a significant shift in modern business dynamics.
The new world of Ecosystem Orchestration fosters innovative, seamless collaboration and flexibility.
See the contrasts of Ecosystem Orchestration with the constrictions of traditional PRM and the impact of this implementation on your business.