Activation Rate is a metric that measures the percentage of users who take a specific key action within a product or service shortly after signing up. Key activities involve tracking user engagement patterns, identifying activation triggers, and optimizing user onboarding processes.
In a real-world context, a higher activation rate indicates a successful onboarding experience and the effective communication of product value, leading to increased user retention and potential revenue.
Activation Rate is important because it helps businesses understand user behaviors and effectiveness of onboarding, playing a critical role in customer acquisition and retention strategies.
Data Driven Decisions for Effective Future Planning
Case Study
Automotive: Cross-incentive consolidation empowers program success
A large vehicle manufacturer were looking to consolidate their dealer Co-Op/MDF, Rebates and SPIFFs incentives and work together to influence dealer channel behavior.
By accumulating incentives into one branded platform, enabled the manufacturer to have clearer visibility of claim submissions, engagement and activity reporting, through the analytics.
Learn how 360insights helps this manufacturer understand how measuring the data provides a better attribution of direct program ROI.