As the channel ecosystem transforms, look ahead to develop training and tech-support solutions partners need.
If you look at the structure of a typical channel program, you’ll find most businesses prioritize incentives. Even in the largest firms, there’s a clear emphasis on reward fulfillment and “giving over getting.”
However, if you’ve paid attention to channel trends over the last decade, you know incentive programs are undergoing a major transformation. While the emphasis on incentives hasn’t changed, partner demands are shifting, and channel programs now require an extended ecosystem of support with deeper, more complex reward structures to achieve the same results.
Practical Steps for Channel Programs
Given the breadth of current channel programs, what practical efforts should businesses consider as we head into 2023 and beyond? Let’s explore how current market drivers and technology transformations can help you prepare for the future of channel sales.
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