The Incentive Marketing Association (IMA) recognized 360insights for Excellence in Incentive Travel at its Annual Awards Ceremony at the IMA Summit.
"Winning the IMA award for Excellence in Incentive Travel tells me we're getting it right in more ways than one," said Jason Atkins, Founder and CEO of 360insights. "The programs we built with Trulite are proof that incentive design, when done well, produces outcomes you can measure, and moments people carry with them."
The Excellence in Incentive Travel award recognizes the TruRewards Platinum Travel Program, which 360insights designed and delivered for Trulite at the Secrets Playa Blanca Costa Mujeres Resort in Mexico. The program tied trip eligibility directly to performance thresholds, incorporated a mid-year double-points promotion to sustain engagement and gave top-performing partners meaningful access to senior leadership in an off-site setting. Post-program, 92% of participants reported increased loyalty to Trulite.
"The results confirmed exactly what we expected, and having the data to back it up made all the difference," said Kevin Yates, Trulite Glass and Aluminum. "360insights has been an exceptional partner throughout."
The IMA connects members from leading companies across the global marketplace to advance the incentive industry. Its membership includes brands and service providers with expertise in reward, recognition, loyalty and partner enablement programs.
360insights manages billions of dollars in incentives annually and supports global brands across industries including technology, automotive, telecommunications, life sciences, manufacturing and consumer goods. The company's platform and services are built to help organizations manage critical programs with the accuracy, compliance and simplicity required to earn long-term trust.
