What separates great marketing strategies from good ones? The answer lies in how well you measure success. Key performance indicators (KPIs) are essential for tracking what works, making data-driven decisions, and aligning efforts with business goals. But how do you use them strategically in channel marketing?

We spoke with Christin Grenier, Director of Global Channel Marketing to uncover insights on using KPIs to elevate channel marketing strategies.

Watch the podcast and check out the highlights below:

Laying the Groundwork with Internal KPIs

A strong strategy begins with the right foundation. KPIs do more than just set benchmarks; they help create a culture of transparency, act as a compass, and guide marketing teams to stay on course and focus on what really matters.

"Internal KPIs are important because they set the groundwork for what our outcomes are going to be or what we're trying to drive to,” Christin explained. “By defining what success looks like upfront, marketers can measure the impact of their efforts more effectively."

Setting Achievable, yet Simplistic KPIs that Work

Ambitious goals are great—but why shoot for the stars when you know it’s unachievable? Excellent point! Nobody wants to be set up to fail.

Christin goes on to share how to identify strategic partners and set KPIs that align with their engagement levels. She added that simplistic yet targeted KPIs, such as the number of engaged partners along with their certification levels, serve up valuable metrics you can truly leverage as you develop strategy and build programs.

Building Confidence with Stakeholders

KPIs don’t just measure progress; they showcase value. To build trust with stakeholders, it’s critical to share results clearly and concisely. Christin highlighted the power of tying outcomes back to original goals.

Is your objective to drive engagement or achieve certifications? Link the results to your strategy and watch the lightbulb moments. This alignment not only amplifies the impact of your efforts but also makes your positive outcomes more compelling. When presented effectively, your results not only tell a story but also ensure your hard work is recognized and supported.

Take your Next Step

For more insights like these, subscribe to our 360insights | Elevate Channel Marketing podcast on YouTube. Each episode is filled with strategies to help you, your team, and your business thrive. Don’t miss out!