360insights and Mindmatrix Announce Strategic Partnership
to Deliver Unified Ecosystem Solutions
Integration of Another Elite Channel Automation Provider Further Enhances 360insights’
Full-Spectrum Ecosystem Orchestration Hub
TORONTO (April 28, 2025) – 360insights, the leader in ecosystem orchestration and incentives management, and Mindmatrix, a pioneering innovator in partner enablement and channel automation, today announced a strategic partnership designed to offer tightly integrated capabilities that maximize ecosystem outcomes for enterprise clients.
This collaboration will embed Mindmatrix's key platform capabilities—including partner enablement, automation, and AI-powered engagement—into the 360insights’ Ecosystem Orchestration Platform. Simultaneously, 360insights will become the preferred provider of incentive and performance management solutions for Mindmatrix clients, creating a seamless, end-to-end experience across partner operations.
"The 360insights Ecosystem represents our commitment to bringing together best-in-breed solutions that collectively transform how enterprises orchestrate their partner relationships," said Jason Atkins, Founder and CEO of 360insights. "By welcoming Mindmatrix into our ecosystem, we're adding another powerful dimension to our platform that enables clients to accelerate partner enablement, engagement, and performance—all within a single, integrated framework that eliminates traditional technology silos."
360insights’ Ecosystem has established itself as a transformative approach to enterprise collaboration and go-to-market strategies and moving beyond traditional Partner Relationship Management (PRM) tools. This carefully curated network of partners brings together elite, industry-leading providers that each contribute unique, specialized capabilities essential for comprehensive partner engagement and management across the entire partner lifecycle, while eliminating complexity of disconnected systems.
"Joining 360insights’ Ecosystem allows us to deliver even greater value to our clients through seamless integration with the industry's leading incentive and performance management platform," said Harbinder Khera, CEO of Mindmatrix. "This partnership embodies our shared vision of ecosystem-driven growth, where specialized solutions work in perfect harmony to drive measurable business outcomes for enterprise organizations."
The joint offering can help streamlines every stage of the partner lifecycle creating a cohesive framework that empowers organizations to scale their ecosystem impact rapidly and effectively.
The companies will showcase their partnership and key capabilities at Partner TechX, April 28-30—a premier channel technology conference hosted by the Channel Focus Community, taking place in Coronado Bay, San Diego.
For more information or to register for the event, visit https://channelfocuscommunity.net/partnertechx/
For More Information, Contact;
Liz Whelan
(312) 315-0160
