The 2025 Gartner Market Guide for Partner and Ecosystem Relationship Management Applications. For companies navigating complex partner ecosystems, the message is clear: ecosystems are essential to driving revenue, collaboration, and innovation.
Key Takeaways:
Gartner outlines the critical capabilities enterprise organizations should look for in a PERM (Partner and Ecosystem Relationship Management) solution, including:
- Ecosystem orchestration beyond basic PRM
- Deeper alignment between partner types, use cases, and engagement models
- Modular platform flexibility and embedded intelligence
- Tighter integration across incentive, enablement, and performance workflows
What This Means for Ecosystem-Led Brands
Organizations scaling through both traditional and non-traditional partners need systems built to manage complexity - across tiers, roles, geographies, and go-to-market motions. This includes co-selling, co-marketing, multi-currency incentive programs, performance reporting, and global compliance. That’s why PERM platforms are a foundation for ecosystem execution, not just an extension of CRM.
Where 360insights Fits
We’re proud to be recognized in this year’s Gartner Market Guide as a Representative Vendor. Our Engage go-to-market portal and incentive solutions power global programs, partner portals, and ecosystem workflows for some of the world’s most ecosystem-forward brands.
This report validates what we already knew:
- Incentive strategy is central to modern partner engagement
- Go-to-market success requires a platform-first, not tool-first, mindset
- 360insights is positioned among the key players shaping the category
From ServiceNow to Extreme Networks, our clients trust us to turn incentives into outcomes — across B2B, B2B2C, and B2C programs worldwide.
Let’s Talk Outcomes
Want to learn how 360insights can support your ecosystem-led strategy and revenue growth goals? Reach out to our team today to see how our platform can power your next phase of partner success.
