The 5 Criteria of Successful Rate Card Program

Integrating a rate card policy into your Co-Op or MDF (marketing funds) program is a strategic move that accelerates the impact of your marketing activities. By doing so, organizations can optimize their available financial benefits for marketing campaigns, product launches, or market expansions. This enhances the overall effectiveness of marketing strategies, fosters collaboration between internal teams and external agencies, and ensures alignment with the goals of both the organization and the funding partner

Read this infographic to learn:

What a Rate Card is
The benefits of using a Rate Card
Criteria you should follow for success