Speed to Market, Increased Wallet Share, Push/Pull Accelerators, Administration Ease, Auto-processed claims — Fisher & Paykel Grew Store Sales by up to 200% with Push/Pull Incentives

Ghost Speed to Market Increased Wallet Share Push/Pull Accelerators Administration Ease Auto-processed claims

Fisher & Paykel Grew Store Sales by up to 200% with Push/Pull Incentives

Who is Fisher & Paykel?

Fisher & Paykel is a luxury home kitchen and laundry appliance manufacturer selling through a network of independent showroom store dealers — retailers whose salespeople have a direct line to the consumer at the point of decision.

What were they trying to achieve?

The brand wanted to drive more foot traffic into showrooms, increase wallet share from dealers, and grow the business overall.

They saw a specific opportunity in engaging and rewarding the salespeople who influence which brand a customer walks out with. Bringing that to market required a partner who could unite a push incentive for store salespeople with a pull for consumer selection — rewarding both sides of the same purchase.

Why had previous incentive programs fallen short?

Earlier incentives had not proved sustainable or successful for either dealer or consumer satisfaction. Fisher & Paykel were frustrated by disproportionate processing, poor communication, and time-consuming reward issuance.

For a luxury brand, that matters twice over. A clumsy incentive experience contradicts the premium positioning it is meant to support, so the program needed a setup and user experience that reflected the brand as well as driving sales.

What did 360insights implement?

360insights was appointed as a fresh incentives partner to quickly deploy a program spanning the dealer-to-consumer marketplace, using SPIFF and Consumer Rebates products alongside platform reporting.

The structure works on both sides of a single sale. Salespeople are incentivised to upsell appliances as part of an accelerator initiative, while consumers are encouraged to purchase additional components and accessories.

Once the invoice for an eligible SKU is added to the program portal within the deal timeframe, the claim is auto-processed and rewards are issued — a reloadable branded Mastercard for the store salesperson, and cashback or rebate for the consumer.

What results did the program deliver?

Results were twofold: raising sales across store accounts by as much as 200% in some instances, and improving business efficiency.

A dedicated team working alongside Fisher & Paykel Marketing implemented a personalised program reflective of the customer journey. Administration was credited as "easy to do," with a process "quick to deliver and launch," and reporting that saved the CFO "weeks of work."

As the Head of Marketing put it, the rewards and promotion schemes launched without a hitch and have been a resounding success.

Reviewed by Zoe Kelly on September 24th, 2026