Skip to content

Ghost Brand Influence Enablement Flexible Rewards Multi-Geo Fraud Prevention Trackable ROI
Make Installer Loyalty a Competitive Advantage

Gain visibility, influence purchase behaviour, and drive measurable growth without disrupting your indirect sales process.

Trusted by Top Brands – See Why
Installer-Hero

Designed for Manufacturers in:

Icon_Vertical-HVAC
HVAC


Building Materials


Renewable Tech

digital
Security & Smart Home

consumer
Appliances


Electric Vehicles

Build Loyalty Where Product Decisions Are Made

Professional Installers often determine which brands get used on the job. Yet for many manufacturers, that decision-making power remains invisible and untapped.

Our installer loyalty platform helps manufacturers engage directly with the professionals who install their products daily. Reward purchases, incentivise training, and strengthen brand preference while respecting the integrity of your indirect sales model.

Reward Installers & Drive Strategic Growth

Empower your brand at the Installer level with strategies that drive loyalty, increase premium product adoption, and improve training engagement. Gain clear visibility into Installer behaviour to turn every interaction into measurable business growth.

Strengthen
Motivate
Enhance
Track

Strengthen Brand Preference Across the Distributors, Wholesaler, and Dealer Networks

Engage installers at the point of decision and increase loyalty regardless of which distributor they use.

Motivate Repeat Purchases and Upsell Higher-Margin SKUs

Influence installers to choose premium products more often by rewarding repeat purchases and encouraging movement across your product portfolio.

Enhance Training, Product Knowledge & Engagement

Incentivise training completions and certifications to improve product recommendations and empower installers.

Track and Measure Installer Behaviour with Precision

Gain visibility into who’s using your products, how often, and where, turning insights into ROI-positive action.

Talk to an Expert

Installer Loyalty That Delivers Results

  • Flexible Reward Engine: Design reward structures tailored to behaviours that drive your business, like purchases, training, certifications, warranty registrations, and more.
  • Automated Claim Validation: Streamline proof-of-install workflows with auto-validation tied to invoices, serial numbers, or sales data.
  • Multi-Geo and Multi-Currency Support: Launch consistent programmes globally with regionally adapted incentives, catalogues, and compliance controls.
  • Comprehensive Analytics Dashboard: Measure engagement, ROI, and behavioural trends with real-time access to programme performance.
  • Seamless Go-To-Market Enablement: Equip partners with co-branded campaigns, launch kits, and point-of-sale materials to support adoption.
  • Programme Engagement: Fully realise your programme’s ROI with targeted channel marketing support designed to build awareness, enhance registration, and influence purchase decisions. 

Loved by the World’s Best Brands

Speech Mark Icon
“tado° consistently heard from installers that the platform made them feel part of something. Feedback from surveys showed increased brand trust, stronger loyalty, and a desire to shift away from competing platforms —thanks to the extra value tado° provided.”
Program Stakeholder
tado°

Tado

Case Study

How One HVAC Brand Boosted Installer Loyalty & Added 4,000+ Installers Across Europe

Leading HVAC brand, tado° added 4,000 installers (and growing) across Europe in only 24 months with an installer loyalty program. Here are some of the results

  • 122% YoY installer-led revenue growth
  • Massive boost in brand preference
  • Distributors aligned. Installers locked in
View Case Study See All Resources

Frequently Asked Questions

Is this programme compatible with indirect sales models?
Yes. The platform is specifically designed to help manufacturers influence installer behaviour while maintaining strong relationships.
Can we support multiple brands or product lines?
Absolutely. The programme can be structured to support multiple tiers, SKUs, or brand families within a single loyalty architecture.
How long does implementation take?
Most programmes launch within 60–90 days, with scalable onboarding and distributor training support included.
Can installers join from any distributor, wholesaler, or dealer network?
Yes. Loyalty is tied to your brand, not the distributor, wholesaler, or dealer network.
Installer02

See What's Possible

Book a personalised demo and see how our platform can strengthen your competitive position in the market.

Book a live demo to explore how a strategic loyalty programme can:

  • Turn installers into repeat brand advocates
  • Support sell-through without margin erosion
  • Launch new products and increase premium mix
  • Deliver measurable ROI through behavioural data