Ghost
Engagement
Motivation
Growth
Recognition
84% Active User Rate Fuels Recognition Program Success
Sport
Employee Recognition Program
Business Outcomes
- Improved Engagement
- Increased Sales
- Data Insights
- Streamlined Processess
Products Used
The Challenge
A leading sports organization partnered with 360insights to transform employee engagement through a dynamic recognition program. Using a custom portal, employees nominated peers to earn points redeemable for rewards, with quarterly prizes and a digital recognition board to sustain motivation. Seasonal and holiday-themed promotions, instant manager rewards, and automated tenure recognition kept the program fresh and engaging. Tailored communication strategies ensured ongoing awareness and participation.
The program’s relaunch resulted in an 84% active user rate, a 60% challenge engagement rate, and over 11,000 logins in one year.

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“Our promotional campaigns aim to deliver increased use of the recognition platform, by accessing a range [of] unique rewards and integrating these with a campaign which raised awareness of key business goals and projects. This allowed us to captivate more users to engage with the platform, understand how our partners are proactively involved with our people and celebrate our successes.”
Program Stakeholder