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Ghost Sales Growth Promotion Boosting Loyalty Engagement Strengthen Brand
tado° Achieves 122% Installer Sales Growth with Loyalty Rewards Platform

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Consumer-Durables

Consumer Durables

tado°

Business Outcomes

  • Increase Sales
  • Increase Loyalty

Products Used

The Challenge

tado°, a leader in smart heating and energy solutions, partnered with 360insights to launch a pan-European Installer Loyalty Rewards Platform. Initially trialed in the UK, the program expanded to six markets, registering over 4,000 installers.

The platform incentivised purchases, offered training, and provided rewards, which lead to a 122% sales increase.

Discover how tado° strengthened its installer network, improved engagement and fueled customer retention across Europe.

tado° Products

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“tado° consistently heard from installers that the platform made them feel part of something. Feedback from surveys showed increased brand trust, stronger loyalty, and a desire to shift away from competing platforms —thanks to the extra value tado° provided.”
Program Stakeholder
tado°