Win Mindshare and Market Share
Boost awareness of your brand and your programs so you can grow your share of wallet.
Incentivize Sales Performance
Sellers know how to sell. Now, getting them to sell you instead of your competitor is another story. Demonstrate how they can make money and reward their performance. With partners of all kinds representing more and more brands, and the number of ad hoc incentives increasing, it’s essential that your programs are clear and visible.
Structure incentives with the right mix, level, and frequency; communicate the targets, rules of engagement, and potential earnings succinctly; and automate labor-intensive workflows to ensure that payments are prompt and accurate.
Reward Activities and Behaviors
Make longer-term investments. New influencers, larger buying groups, and longer sales cycles have shined a light on the importance of incentivizing the activities and behaviors that lead to a sale, not just the transaction itself.
Take the time to understand how partners support the buyer journey, then run programs that positively impact behavior at each point. Rewards could be role-specific or stage-specific so that your compensation model matches your sales process and accelerates time to revenue.
STAYING THE COURSE
Be consistent in your programming. Invest in partners whether you’re incentivizing performance, behavior, or their mastery of your products.
Macroeconomic forces can push many companies to want to tighten purse strings. Learn which programs work in what segments of your channel so you can focus your spend, conserve resources, and maximize your output no matter the conditions. This will earn the loyalty of the channel and position you positively when economics turn more favorable.
Take a Data-Driven Approach to Sales Growth That Pushes Beyond Basic Reporting
Get dependable data that can drive predictable growth through push and pull marketing strategies.
Win More Mindshare for Your Market Today
TMT: Delivering Outstanding ROI and Global Sales Performance
Learn how 360insights worked hand-in-hand with an Information Technology Manufacturer and Fortune 100 Company to integrate partners globally and strengthen long-term relationships.
Using our Channel Success Platform™, partners saw an average of 226% more sales after one month with the program and a 41% increase in the rate of active partner purchases.