Align Channel Sales and Marketing
Get your partner teams on the same page and remove the silos that inhibit your growth.
Invest in automation. Increase the effectiveness of your processes for incentive calculations and payments, and improve the partner experience. Set up your systems to best enable the partner journey by running on common data and common technology.
Connect promotional activities with sales activities. Use margin analysis across the product portfolio to inform promotions. Use incentives to synchronize inventory availability with demand. Make sure your channel promotions are in sync with your business priorities.
Find efficiencies in your spend. Manage multiple programs at once, have visibility into what’s working and what’s not, and take action based on insights. Incorporate push and pull marketing strategies to more efficiently create and satisfy demand.
Meet Your Goals Faster with Channel Sales and Marketing Alignment
With your sales and marketing teams building strategy together, you'll get farther faster and rapidly scale your business.
Become the brand name your customers know and trust. Drive sales based on glowing partner referrals.
We Build Partnerships That Last
Manufacturing: Danby Accelerating Performance with SPIFFs
Appliances manufacturer Danby was looking to motivate its sales ecosystem in a meaningful way.
Together with 360insights, a channel strategy was developed and the right tactics were identified that would amplify their sales operations throughout their complex sales ecosystem, along with ways to maximize revenue and create connections between their channel and brand.
Discover how, with the right incentives program in place and an awareness of how and where it was allocating incentive spend, Danby was able to effectively optimize that spend to increase ROI.