Growing Partner Mindshare in a Tumultuous Environment

In this challenging economy, we are all vying for mindshare from our partners and customers. In a more stable environment, that means the difference between a few percentage points in revenue. In this current environment, it could mean completely missing your number. The best way “over” this, is through. Gain that partner mindshare, show them how to grow their business with you, and don’t just hope to survive in 2024, but thrive.

Join 360insights' own Heather K. Margolis as she meets with the best and brightest on for our On-Demand session, Growing Partner Mindshare in a Tumultuous Environment, to learn how to build programs that resonate with partners, motivate them to take action, and foster long-term engagement. Uncover the psychology and behavioral science behind partner mindshare, explore strategies to help partners understand the value of your programs and what’s in it for them, and ensure that you’re adapting your programs to keep partners interested and engaged over time.

Key Takeaways:

The Myths of B2B design. Be THE ONE partners want to do business with and better illustrate how doing so will grow their revenue.
Why you can’t live without program engagement and how the shift in your partners’ response to engagement makes this a “need to have” not a “nice to have.”
A step-by-step plan to get your channel leaders more exposure to and loyalty with partners.
How to properly plan, execute and measure program activities to quantify engagement and demonstrate ongoing ROI.

Don't miss out on this opportunity to gain valuable insights and strategies to help you build a highly engaged partner community.