Increase Partner Engagement
Create an emotional connection between your partners and your brand.
Make It Personal
Understand partners and appeal to their motivations. When you understand your partners’ goals and why they engage the way they do, you can build the kind of trust that leads to long-term loyalty.
Incentives are a great way to create meaningful connections, as long as they are tailored to the recipient. Deploy the right mix, level, and cadence of incentives, personalized for each of your partner types.
Eliminate friction in the experience. Partners have to manage relationships with many vendors, but digitally enabled programs minimize the friction that discourages partner activity and can lead to indifference to the brand.
Make it easy for partners to engage, access program information, make claims, receive funds, and seek support. If you fail to do so, you risk partners moving their business elsewhere.
Create Memorable Experiences
If you want partners to see your brand as special, make them feel special. Use campaign launch activities and experiential marketing to create buzz for a program, celebrate successes, and build momentum.
Take advantage of automation, but make sure to design opportunities that enable partners to interact with humans. Good partner experience minimizes friction, boosts efficiencies, and maintains a human element as a part of the program.
Build Partner Engagement Persistently and Purposefully
Reinforce partner engagement by celebrating every victory, large and small, to maintain motivation.
Increase partner interaction and brand credibility as you scale your business and partner base.
Strive for consistency and sustainability through targeted analytics and pre-defined KPIs.
Change the Way Your Partners Engage with You
Opportunities to Optimize Partner Engagement
The critical relationship between partner engagement and partner experience has never been more prevalent than in recent disruptive times. Many brands have experienced a drop in engagement from their partners and need to reassess their partner engagement strategies.
Discover the new approaches to partner engagement in this Insights Paper.