Ghost
Motivation
Audience Segmentation
Seamless Execution
Points Based Loyalty
Engagement Strategy
Promotional Sweepstakes Program
Consumer Durables
Plumbing Supply Distributor
Business Outcomes
- Increase Engagement
- Align Sales & Marketing
Products Used
The Challenge
Discover how a national plumbing manufacturer transformed its market presence through an innovative six-month promotional sweepstakes. By targeting contractors and engineers, they gained profiling data for over 2,700 new end-users and achieved an astounding 100% email open rate.
Their strategic approach, featuring a Harley Davidson motorcycle as the grand prize, captivated the audience and significantly boosted brand awareness. With comprehensive data tracking and a robust marketing plan, this program set a new standard for industry engagement.
Explore how these insights can elevate your business today.
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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder