Knowledge Library

Videocasts

This Is Not Your Grandparent’s Partner Enablement

This on-demand 360insights webinar will look at things you should be doing completely different and how you should be developing an enablement strategy, to truly engage and enable your partners. Watch now!

Videocasts

Are Marketplace REALLY Working for Your Business?

Watch our on-demand webcast with special guests Jay McBain, Chief Analyst at Canalys and Louise McEvoy, Vice President, US Channel at Trend Micro, where we'll delve into actionable ways to achieve true marketplace mastery.

Videos

Getting Creative & Strategic With Consumer Incentives

Sharon Maxfield discusses new ideas for consumer incentive programs that go beyond traditional consumer rebates as B2C go-to-market initiatives expand.

Videos

Flexibility & Strategy Through Co-Op MDF Funds Management

Sharon Maxfield discusses how brands can use gamification to diversify their co-marketing programs beyond just sales incentives in Co-Op/MDF programs.

Videos

Putting Incentive Automation in Action

Sharon Maxfield highlights the importance of incentives automation in offering program options to a brand's ecosystem.

Videos

Who, Why & How You Incentivize & The Buyer’s Journey

Sharon Maxfield highlights key areas where brands often miss out on opportunities to include persona-based incentives that can impact the sales lifecycle.

Videos

What is Gamification

Sharon Maxfield suggests ways to add a personalized touch within programs to increase engagement and enhance the effectiveness of incentives.

Videos

B2B Rebate Trends

B2B Rebates for the Technology, Media & Telecom industry involve transactional, calculated, and subscription-based rebates with different purposes.

Videos

Applying Personalization & Profiling in & For Your Ecosystem & Incentives

Sharon Maxfield emphasizes the importance of profiling a brand's ecosystem and using incentive programs to align with core business objectives.

Videos

Incentives Automation for Your Ecosystem

Ecosystem incentivization goes beyond behavior modification and extends to increased adoption of programs and tooling for go-to-market personas.

Infographics

Build vs. Buy: Channel Incentives Management Platforms

This infographic shows the top 3 considerations in the build vs. buy debate, so you can narrow down a “winning” solution that’s right for your business. 

Videocasts

Making Your Partners Demand Generation Machines: How to Truly Enable Your Ecosystem

Watch our expert panelists to learn how to leverage new and different strategies to better educate, engage, and enable your ecosystem!

Videos

Push/Pull & Cross Program Consideration

In this video, Sharon Maxfield, Senior Manager Product Marketing at 360insights, shares key observations from B2B routes to market.

Videocasts

Uncertain Times, Certain Success: Leveraging Demand Generation to Help Channel Partners Flourish

Do your partners have what they need to succeed? Watch our star-studded panel from all facets of the channel talk through challenges and strategies.

Videos

Current Automotive Industry Insights & Incentives Trends

In this video, Kelsey Anderson discusses what is happening on the dealership & retailer sales floors, including preserving the life of a vehicle.

Videos

Our Contribution to International Women's Day 2023

Watch this short video from Heather K. Margolis, Theresa Caragol, and Lisa Citron about International Women's Day 2023.

Videos

Leveraging Incentives for Financing Solutions & Retail Credit Cards

In this video, 360insights' Kelsey Anderson discusses how incentives are being leveraged by financial solutions for retail credit card offers.

Reports

Tacking Against the Headwinds: 2023 State of Channel Incentives Report

According to our latest research, incentives are proving resilience against economic downturns. Learn how incentives are helping brands weather the storm, enable greater success, and generate support for partners, dealers, and resellers alike in 2023 and beyond.

Videos

Personifying Consumer Incentive Programs To Meet Your Go to Market Business Objectives

Kelsey Anderson discusses how B2C brands can align their go-to-market business objectives and bring goals to life in how consumer programs are executed.

Insights

Navigating The C's of Unpredictability

Supply chain disruption, manufacturing shortages, labor issues, and rapid market changes have made setting the right mix of incentives and rebates even more challenging. Learn how the right incentive management platform can offer flexible and dynamic solutions that intelligently manage and optimize your channel incentives.

Case Studies

Technology: Matillion Maximizes Partner Pipeline

Learn how data integration company Matillion are maximizing partner business opportunities and mutual bottom lines by supporting partners

Videos

Being Mindful of The Modern Consumer Rebate Experience

Kelsey Anderson outlines how to coach brands who are launching or looking to reimagine their consumer incentives programs to always prioritize CX.

Case Studies

Manufacturing: Hoover Points-Based Reward Incentives

Working with 360insights Hoover implemented an online B2B sales points-banking incentive and rewards program that boosted sales growth. See the results

Videocasts

The 360View: Is Your Partner Ecosystem a Revenue Engine?

Watch the 360View for an in-depth, high-energy conversation about the evolution of ecosystems and the future of ecosystem marketing

Videos

Transforming & Modernizing Consumer Incentives Programs

In this video, 360insights' Kelsey Anderson reflects on key highlights and tips to consider for building an effective consumer incentives strategy.

Insights

Nourishing Your Channel Ecosystem

Read this eBook to learn how to nourish your channel ecosystem and apply fresh strategies for healthy partnership growth.

Case Studies

Manufacturing: Danby Accelerating Performance with SPIFFs

Learn how Danby appliances implemented a strategic SPIF program to drive customer behaviors to increase performance across brand loyalty and sales.

Videocasts

The 360view - Cultivating and Managing Healthy Channel Ecosystems

Everyone is talking about ecosystems, and some of us longer than others, but how do you truly build an ecosystem that can thrive and grow?

Case Studies

Automotive: Manufacturer Polaris implements high impact dealer portal

Learn in this Case Study how, Polaris International designed and implemented a high impact dealer portal offering a unique experience for their diverse international dealer community and portfolio of off-road and on-road products. One that has the ability to deliver relevancy and enriching experiences to all dealers – whatever their location, type and time zone!

Videos

Partner Experience

Heather K. Margolis, SVP of Marketing at 360insights is joined by Lisa Stifelman-Perry, Director of Global Partner Experience Operations at Spunk to discuss what partner experience really means, why it matters, and how to improve PX at your organization.

Videocasts

The Next Generation Channel Chief: The Evolution of Partnerships and How to Not Get Left Behind

Videocast featuring Canalys and Crossbeam, with valuable insights on thriving through the partnership evolution - leveraging technology, business, and strategic alliances.

Case Studies

Technology: Delivering outstanding ROI and global sales performance

This online points-based solution integrated partners globally, strengthened relationships and provided sales pipeline awareness for this IT Manufacturer.

Videos

Technology Partnerships

In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Kelly Sarabyn, Platform Ecosystem Advocate at HubSpot to discuss the importance of partnerships, the evolution of HubSpot's partnership programs, and tips for growing partner ecosystems.

Videos

Business Travel Tips

In this video, Heather K. Margolis, SVP of Marketing at 360insights is joined by Rachel Schaeffer, Global Director of Channel for Strategic Alliances at SuccessKPI to discuss tips and tricks for managing intense business travel schedules. 

Insights

Ecosystem Orchestration Has Landed and is Here to Stay

With today’s increasingly complex channel ecosystems, how do you get the most out of your partners, resellers, suppliers, providers, and influencers?

Case Studies

Automotive: Manufacturer Full Stack Channel Incentive

Read how, with the help of 360insights, an Automotive Manufacturer was able to influence dealer channel behavior, and gain a better attribution of direct program ROI.

Videocasts

How To Design & Execute An Ecosystem Strategy

Watch this Videocast for an illuminating conversation about ecosystem strategy and plans for 2023, including the five most important things today's ecosystem leaders should be thinking about.

Insights

Supply Chains have changed forever: How brands can engage and motivate resellers for joint success

Nimble brands are changing how they work with suppliers & resellers to optimize manufacturing, inventory, distribution, partner engagement, & motivation.

Help Sheets

360insights Health Plans Help Sheet

Read this Help Sheet to see how an automated Incentives and Rewards platform improves HEDIS scores while helping you go the extra mile to engage and serve your members.

Case Studies

Manufacturing: Fisher & Paykel Drive Sales

Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIFF and Consumer Rebate programs. See the results.

Videocasts

Solving the Points Program Challenge: Automation, Finally!

Watch this webinar with SVP, 360ecosystems James Hodgkinson to learn how our ecosystem technology addresses the #1 challenge of points-based partner programs

Insights

Artificial Intelligence (AI) to Incentives Automation (IA)

Powered by additional AI, every platform that hosts partner data can deliver personalized, smart experiences faster, with less effort and bigger impact.

Case Studies

Automotive: Pirelli Points-Based Reward Incentives Module

Learn how Pirelli optimized a multi-faceted points-based reward incentive program to strengthen engagement and customer dealer network sell through.

Insights

The Essential Guide to Running Successful Sales Incentives

In this eBook 360insights explore the ways to connect with the sales channel, improve your sales incentive and enhance user experience.

Insights

CPQ & eCommerce Convergence

This Guide is aimed at Stakeholders who are frustrated by limitations in their online services, and want to learn how they can be improved with the use of CPQ.

Insights

HVAC Guide to Finding an MDF/BDF Solution Provider

The HVAC industry is facing a huge opportunity to leverage digital automation to improve efficiencies. Start by finding an MDF/BDF Solution Provider.

Case Studies

Healthcare: CooperVision Rebates and Donations

Discover how 360insights implemented an easy and efficient rebate process for CooperVision, providing a more user-friendly experience.

Insights

Consumer vs. Instant Rebates: Which is Best?

Understand the differences between consumer and instant rebate programs, best practices, considerations & how they impact various target audiences.

Videocasts

Videocast: “The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages

Learn how to motivate, incent, and retain sales teams when they are overcoming inventory and labor shortages.

Case Studies

Automotive: Apollo Vredestein Accelerates Customer Experiences

Apollo Vredestein increased end-user engagement and expanded into new buyer markets by centralizing and automating Incentives. Learn more

Insights

Channel Rewards Programs for the New Digital Transformation Era

Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs.

Insights

3 Steps to Maximizing a Business Ecosystem

Learn how to drive simplicity and scale of adoption to harness the power of your business ecosystem.

Infographics

10 Good Reasons For Using 360ecosystems

This infographic gives you an overview of the 10 most important reasons why you should choose 360ecosystems as your next business portal.

Infographics

5 Steps To Achieve Ecosystem Orchestration

Ecosystems need to be built with orchestration in mind to create synergy across programs, platforms, and methodology, to ensure a seamless experience

Videocasts

The Ecosystem Imperative and the Partner Engagement Challenge

Learn how the rise of business ecosystems has created a much more complex environment with new drivers and related activities resulting in an engagement gap.

Insights

Improving Customer Experience and Optimizing Sales with CPQ

This resource helps build an understanding of CPQ tools and their role for Manufacturers and their partners within the supply chain. 

Insights

Guide to Getting Started with Channel Incentive Programs

How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI.

Insights

A Guide to Incentive Planning & Selection

In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated.

Videocasts

Optimizing Partner Engagement Webinar Series: Part 1

View this videocast to learn the best practice recommendations for digital partner engagement, so brands can enable their partners to win business.

Insights

The Ultimate Guide to Points-Based Channel Rewards

How vendors - and their sales channel - can engage with Points-Based Rewards to modify sales processes and align to the buyer’s journey.

Insights

Opportunities to Optimize Partner Engagement

Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience.

Insights

10 Essentials for a Successful MDF & CO-OP Marketing Program

Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI.

Insights

The Secret Ingredient to Partner Enablement

How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance.

Insights

CO-OP Versus MDF Funding Models

Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models.

360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom

360insights announced that it has been recognized as one of Canada’s Best Places to Work™ for the tenth year, whilst UK ranks for the first time.

Insights

Ecosystem Engagement Engine Capabilities

Learn how the 360ecosystems Ecosystem Engagement Management Platform and its components work together to drive personalized engagement at scale.

Insights

How Incentivized Learning can Benefit your Business

Discover how incorporating incentivized learning into your SPIFF strategy, will build loyalty, increase brand awareness and accelerate performance.

Reports

Forrester: Elevate Your Partner Ecosystem Management

360insights commissioned Forrester Consulting to evaluate the importance of partner ecosystem management solutions amid the growing complexity of the channel.

Case Studies

Healthcare: Pharma: Points Based Reward Incentives

Centralized healthcare stakeholder community portal, engaging professionals for their insights with survey participation, by points-based reward incentives.

Insights

Effective Partner Communication Starts with Empathy

Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program.

Insights

Starter’s Guide to Finding an MDF/CO-OP Solutions Provider

Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives.

Case Studies

Technology: Data Solutions Provider Points-Based Rewards

Points-based brand advocacy and enablement program, empowering channel partners to accelerate sales growth and improve technical knowledge.

Videos

360 and IT Industry

Technology companies turn to technology solution providers, channel partners, MSPs and influencers to drive more revenue, but motivating and enabling your partners can be expensive, difficult to scale, and beyond challenging. Learn how 360insights can enable sales and increase ROI by delivering a modern and intuitive channel incentive experience.

Videos

360 and the Kitchen & Bath Industry

Major Kitchen and Bath appliances companies rely on their dealer sales teams to drive revenue. Learn how to engage dealers to focus on your business.

Videos

360 and the Automotive Industry

Automotive and Tire companies can rely on service technicians to drive revenue through auto aftercare sales by incenting the behaviors that drive engagement.

Insights

Promotional Allowance Program Regulations

Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs.

Videocasts

Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework

Channel leaders who tailor engagement strategies to partners will see relationships thrive. Follow these tips for an effective partner engagement strategy.

Case Studies

Technology: Points-Based Rewards Drive Channel Partners to Grow Vendor Sales by 10%

This global IT vendor increased loyalty, motivated their reseller network and grew sales by 10% YOY through points-based rewards and incentive travel.

Videocasts

Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement

Watch this discussion to gain insights into how you can measure engagement and help you identify areas where you can increase partner productivity.

Insights

Maximize the Effectiveness of your MDF - CO-OP Program

Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue.

Videocasts

Optimizing Partner Engagement Webinar Series Part 4: Case Study

In 360's Optimizing Partner Engagement series, we bring you insights into how one of our clients has successfully optimized its channel success program.

Insights

Channel Rewards Checklist for Today’s Marketplace

How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies.

Case Studies

Automotive: Stapletons Tyres Points-Based Channel Rewards

Customer loyalty points-based program, incentivizing UK tire resellers to purchase premium tire ranges & SKU's, driving sales growth & revenue.Automating the MDF ExperienceEvolving SPIFFs through Automation.

Videocasts

International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID

Learn how to engage and inspire female talent, by listening to this videocast. Understand how companies can connect, recruit, and empower women post-covid.

Insights

Rebates Reinvented Best Practices Guide

This guide will teach you how to develop and run a rebate program that can take your marketing to the next level.

Case Studies

Technology: MDF & Co-Op Solution for Success

Read about how 360insights was able to implement a MDF & CO-OP program solution to help a fortune 50 international tech company reach success.

Videos

Introducing the 360|TECHCLOUD

Learn how the 360 Tech Cloud empowers brands to engage with their channel partner ecosystems, making it easier to drive productivity and business performance.

Videos

What is MDF?

Discover the difference between MDF and CO-OP programs and learn which is most effective for your business goals and creating lasting channel relationships.

Insights

The Three A's of Strategic Partners

Want a successful partner experience? Use the Three A's Criteria to identify and evaluate your strategic partners and focus your energy effectively.

Videos

Automating the MDF Experience

MDF can create significant ROI for organizations and their partners, when tracked and measured accurately. Here's how automating MDF programs will help.

Insights

These Trends Are Changing Channel Marketing

How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses.

Videos

360 Channel Success - UK

Learn how 360insights can help deliver a modern and intuitive partner experience to help sales people break through environmental complexities.

Videocasts

International Women's Day Videocast Series #2: Selling to Women: Female Purchasing Power Has Evolved

Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.

Insights

Partner Prospecting and Onboarding

Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives.

Videos

Vendor Partner Pain Points

MDF & CO-OP are a stellar tool to use to boost channel sales, but when executed poorly, results in a multitude of pain paints for both Partners and Vendors.

Insights

Sell-Through Allowances Reinvented

In this eBook, 360insights provides benefits and challenges of sell-through allowances (STA) as well as how to leverage STAs to your advantage.

Videocasts

International Women's Day Videocast Series #3: Mentors that Mean Something

Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.

Videos

Why Rebates are the Go-To Incentives

This video explains the benefits of incentive rebate programs and how 360insights can solve challenges for brands to improve ROI across channel incentives.

Insights

Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives

Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.

Videocasts

Baptie Webinar Automation - Is This the Key to a Successful Partner Program?

Learn how you can use automation and data insights, to enhance partner engagement and deliver a more personalized partner experience.

Videos

Increase Mindshare with SPIFF

How to increase mindshare with channel SPIFFs and which rewards are a winning incentive tactic to motivate sales teams to increase performance.

Infographics

The State of: Channel Incentives

This infographic explains why channel incentives are used and how they are successful, and some of the trends and challenges that they face in the future. 

Case Studies

Appliances: Using 360s Rebate Technology to Elevate Consumer Experience

360insights helped a client leverage the latest technology for a successful consumer rebates platform to elevate the consumer experience and drive sales.

Videos

Optimizing Business Performance with SPIFFs

This video takes you through the benefits of implementing the latest channel SPIFF technology to optimize business performance.

Help Sheets

360insights Automotive Help Sheet

Understand how different incentive approaches can drive required behavior and sales in the Automotive market

Insights

360insights Auditor Checklist

This checklist will help you identify incentive fraud detection and empower you to better protect against fraudulent claims.

Videocasts

Outperform your Competition

Adding the right incentive solutions can amplify key enablement efforts and further drive partner engagement. Watch the videocast to learn how.

Infographics

Advantages of the 360insights SaaS Platform

360insights provides a customizable, secure, and efficient SaaS solution - The Channel Success Platform™.

Help Sheets

360insights Technology Help Sheet

Understand how different incentive approaches can drive required behavior and sales in the Technology market, with this help sheet.

Help Sheets

How to Capitalize on Tires & Parts Sales

A surge demand for vehicle maintenance aftermarket products presents an opportunity for both vendor and their sell-through channel to capitalize on sales.

Insights

Maximize Rewards For New Digital Era

Discover insights into digital transformation and how vendors and their channel can align to the new buyer's journey with a Points-Based Rewards program.

Help Sheets

360insights Telecom Help Sheet

Understand how different incentive approaches can drive required behavior and loyalty sales in the Telecom markets.

Powering Partner Ecosystem Performance with Collaboration

Enhance your partner performance through partner ecosystem management collaboration.

The Strategies and Solutions that Provide Channel Ecosystem Nourishment

Learn strategies and solutions to feed the right nourishment to the myriad of partners operating within your channel ecosystem.

The Channel Landscape Has Become the Channel Ecosystem

Healthy ecosystems involve a complex web of interdependent enterprises and relationships that create and allocate business value together.  Read this blog to learn more.

The Role of Technology in Channel Ecosystem Nourishment

Read more about the need for cloud-based technology solutions, like incentives automation, to successfully nourish your channel ecosystems.

Help Sheets

360insights HVAC Help Sheet

Discover how different incentive approaches can drive required behavior and loyalty sales in the HVAC markets.

Videos

Creating Brand Loyalty through Charitable Giving

By incorporating charitable giving into consumer rebate programs, creates deep and lasting relationships with customers and generates higher brand loyalty.

Infographics

The State of: MDF

This infographic will take you through why MDF & CO-OP programs are still so important, and what comes next for them in the ever changing channel.

360insights’ Heather K. Margolis Joins Channel Development Advisory Council for CompTIA

360insights is excited to share that Heather K. Margolis, SVP Marketing, has been selected to join the Channel Development Advisory Council for Computing

Help Sheets

360insights Appliances Help Sheet

Understand how different incentive approaches can drive required loyalty, behavior and sales in the Appliance market.

Case Studies

Disaster Relief: Rapid & Timely Incentive Program Deployment

360insights implemented a rebate program for a HVAC client that could offer quick relief to their clients affected by Hurricane Harvey.

Infographics

The State of: SPIFF Programs

Grow sales revenue and create connections between your channel and brand. This infographic defines SPIFFs and how to navigate SPIFFs.

Insights

Elevating Consumer Rebates

This eBook lays out the proper methodology to enhance consumer rebate programs and optimize program spend, to ensure they reach their full potential.

Infographics

The State of: Volume Rebates

Volume Rebates (VRs) encourage the purchase of goods in large quantities for a financial incentive. This infographic defines VRs and how to navigate them.

Videos

Improving the Consumer Experience with Rebates

Consumer rebates can play an essential role in engaging customers and building brand loyalty and relationships when it matters the most - the point of purchase.

Videos

Evolving SPIFFs through Automation

SPIFFs are a powerful tool to motivate sales teams. These are the benefits of automating SPIFFs programs to drive behaviors that optimize business outcomes.

Videocasts

LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels

Understand how enhancements to partner engagement transitioning from traditional funnels to fly wheels will affect the future of the channel.

Infographics

The State of: Channel Insights

Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.

Insights

Building a Business Plan For Your Partners

Discover how to create an effective strategy and plan, including measurable objectives, that will help drive the success of you and your channel partners.

Case Studies

Automotive: Volume Rebates to Grow Revenue

Discover how an automotive parts supplier grew revenue through a distributor and dealer volume rebates incentive program.

Videocasts

IWD 2021 Video

Listen to this informative discussion about how to achieve equality in the workplace, on International Women's Day 2021.

Infographics

The State of: Sell-Through Allowances

Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.

Events

Channel Focus Webinar - Incentives in Challenging Times – What Do Your Partners Really Want?: May 25, 2023 01:00 PM ET

Join our own Heather K. Margolis - SVP, Marketing at 360insights - as she and the other expert panelists discuss the rapidly changing partner landscape, the many players in our ecosystem and how to craft an incentive program with elements that will work with many different types of organizations with very different drivers.

Case Studies

Insurance: Leading Insurance Carrier Integrates 360 TCMA

Learn how 360insights was able to increase the efficiency, and ease-of-use, of a leading insurance carrier's MDF program by integrating with TCMA.

Events

Forrester B2B Summit North America: June 5-7, 2023

Outpace your competitors despite changes in the economy, buyer behavior, and technology innovation. Learn how at B2B Summit North America, coming to Austin June 5 – 7, 2023. It’s where thousands of your peers are headed — to discover how to accelerate profits and growth by amplifying the value you bring to customers.

How to Ensure Points-Based Incentive Programs Really Drive Sales

Points-Based incentive programs are one of the most effective ways to drive dealer and distributor engagement, motivate revenue-generating behavior, and increase sales volume. Here's why.

360insights Named a 2022 UK Best Workplaces™ for Women

The 2022 UK’s Best Workplaces™ for Women list was launched this week by Great Place to Work® UK, recognizing 360insights among 263 ranked organizations.

360insights Named A CIM Leader By Major Independent Research Firm

New Report Gives 360insights Top Score in Strategy Category Within the Channel Incentive Management (CIM) Evaluation.

4 Ways to Eliminate Channel Partnership Friction Across the Entire Partner Lifecycle

Learn more about what causes channel partnership friction and steps you can take to eliminate it throughout the entire sales process.

Enhance Incentive Strategies and Sales Team Enablement

If you’re like most, the tried and true sales incentive tactics you’ve relied on in the past just aren’t cutting it anymore. Here are a few easy ways to enhance incentive strategies.

Why Your Sales Funnel Should Actually Be a Flywheel

Here’s what you need to know about the sales flywheel, and how to incentivize channel partners and sales teams.

The Evolution of MDF

Discover our five best practices, that can be utilized to improve the effectiveness of your current or new MDF program.

Enabling Partners with Through Channel Marketing Automation Awards

TCMA Awards combine marketing skills transfer and vendor-specific program information with incentives, to empower partners to execute vendor-created marketing.

Aligning the Buyer and Partner Journey

The number one issue impacting channel brands and partners today is the misalignment of the partners’ sales process to the digitally connected buyer.

Top Performing Modern B2B Rebate Programs

Learn how to support to channel partners by ensuring your B2B Rebate Program is simple, easily defined, clearly communicated, and effectively managed.

5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business

Here's 5 tips to drive behaviors, gain partner mindshare and influence customers through your Channel Incentive Management (CIM) solution.

Recession-Proof and Grow Your Channel

Within a recession, businesses have every opportunity to engage their channel to keep sell-through opportunities alive and ensure partner loyalty and growth.

5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn

The reality is, rebates and incentives become MORE important during times of economic uncertainty. How you ask? Here are just a few reasons.

Flipping Supply Chain Issues On Their Head

Flipping Supply Chain Issues On Their Head

Shifting Supply Chains…Help Sales Teams Do More with Less

Learn how brands are helping sales teams do more with less by optimizing manufacturing, inventory, distribution, and resale processes to maintain time to market, partner engagement and loyalty!

5 Ways to Achieve Ecosystem Orchestration

Minimize engagement frustration and achieve more across you channel ecosystems through these 5 actional steps.

Channel Partner Ecosystems: How to Optimize Your Channel Go-To-Market Strategy

Today’s channel relies on partner ecosystems converging around a single customer to deliver a comprehensive solution. Learn how to get the most out of your channel partner ecosystems.

Partner Relationship Management Meets the New Kid on the Block: Partner Ecosystem Management

Learn how Partner Ecosystem Management (PEM) allow vendors to overlay partner portals and channel incentive software with engagement enablement to drive relationships.

What is Ecosystem Orchestration - and Why is it so Important?

What is Ecosystem Orchestration? This blog explains how enterprises can establish a clear ecosystem orchestration strategy to maximize this opportunity

Engagement Management + Incentives Automation = Ecosystem Orchestration (EM + IA = EO)

Learn how combining technology with the ability to drive behavior based on rewards and incentives related to engagement will drive success within ecosystems

Intelligent Automation of Resource Supply and Demand Increases the Value of Engagement

Learn how delivery of a constantly personalized experience is fluid and intelligent supply-demand infrastructure for this experience delivery is required.

Should You Build or Buy a Channel Incentives Platform?

From cost to scalability, there’s a lot to think about when it comes to building or buying a channel incentives management platform. Learn about the specific pros and cons to help you make an informed decision.