CPQ & eCommerce Convergence
Many organizations view eCommerce as customer-facing and Configure Price Quote (CPQ) as Sales Enablement. They are highly complementary. A Forrester report concludes, “forward-looking companies make digital collaboration platforms available to sellers and buyers to engage jointly in a myriad of pre-sale and post-sale activities.” CPQ can be leveraged to improve the Customer Experience (CX) in eCommerce.
Read through this guide to learn how to improve your eCommerce capabilities by:
- Consolidating Data Captured from Sales and Customers to drive better intelligence
- Differentiating your eCommerce Customer Experience
- Aligning your eCommerce and CPQ strategically together
This Guide is aimed at Stakeholders who are frustrated by limitations in their online services.
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