Consumer Incentives: Gift with Purchase vs Cash Incentives
In the ever-evolving consumer market, building an effective
incentive program is a challenge. The key to success lies in
understanding your business objectives. Are you aiming for
brand awareness, new consumer acquisition, or brand/
consumer loyalty? Once established, you can decide on the
type of incentive — gift with purchase or cash incentives.
Read this help sheet for key considerations when choosing between gift with purchase and cash incentives.
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