360insights Welcomes Crossbeam to Its Elite Ecosystem Partner
Lineup to Accelerate Ecosystem-Led Growth
New integration combines partner intelligence and incentive automation to empower enterprise
ecosystems—unveiled ahead of Catalyst, the premier event for partnership-driven growth.
TORONTO (May 12, 2025) – 360insights, the leader in ecosystem orchestration and incentives management, announced today the addition of Crossbeam, the world’s largest partner ecosystem intelligence platform, to its elite roster of Ecosystem partners. This strategic collaboration brings together powerful, data-driven insights and seamless incentive execution to help enterprises identify, activate, and scale revenue-generating ecosystem strategies.
As a key addition to the 360insights Ecosystem platform, Crossbeam’s real-time account mapping and partner overlap intelligence will be directly embedded into 360insights’ partner workflow engine—empowering partner, sales, and marketing teams to discover new opportunities, drive joint go-to-market motions, and maximize incentive ROI across every stage of the partner journey.
“This is about helping our clients go from ecosystem potential to ecosystem performance,” said James Hodgkinson, SVP of Ecosystems at 360insights. “Crossbeam brings unparalleled visibility into partner opportunity, and when paired with our orchestration and incentives platform, clients can execute with greater speed, simplicity, and measurable impact.”
This alliance reflects 360insights’ commitment to building a best-of-breed partner ecosystem, giving enterprise clients access to fully integrated tools that streamline partner execution and remove the friction of siloed systems and disconnected engagements.
“The combination of Crossbeam’s Ecosystem Intelligence and 360insights’ orchestration capabilities creates a force multiplier for partner teams,” said Bob Moore, CEO and Co-founder of Crossbeam. “Together, we’re empowering companies to find and win the right opportunities—faster, smarter, and with total alignment.”
The announcement comes just ahead of the Catalyst conference in Seattle, May 13–15—a premier event where partnership and business leaders come together to unlock growth through top-tier connections, ecosystem innovation, and world-class speakers. The integrated 360insights + Crossbeam solution will be featured at the event, offering attendees an exclusive preview into how leading enterprises are activating their ecosystems for outsized growth.
For more information, visit: www.360insights.com
For More Information, Contact;
Liz Whelan
(312) 315-0160
