Expanding Markets, Customer Experience, Automated Program, Segmented Promotions, Retention & Growth — Apollo Vredestein Doubled User Engagement and Opened New Buyer Markets

Ghost Expanding Markets Customer Experience Automated Program Segmented Promotions Retention & Growth

Apollo Vredestein Doubled User Engagement and Opened New Buyer Markets

Who is Apollo Vredestein?

Apollo Tyres Ltd is a trusted manufacturer going to market under two global brands, Apollo and Vredestein. Vredestein historically catered primarily to B2B customers — selling through the trade rather than to the people ultimately fitting the tires.

What were they trying to achieve?

As the company grew, Vredestein needed to expand its sales channels, increase production, and widen its customer base. One route was targeting B2C customers directly through promotions and special offers.

That meant running multiple incentive types — cashback and rebate offers, gift with purchase, and segment promotions — across different countries and campaign durations. It also meant making claim submission, redemption and payment easy enough that people would actually participate.

Why was manual claim processing holding them back?

Before partnering with 360insights, Vredestein processed promotional claim submissions and redemptions manually. That created efficiency problems across customer reimbursement and reward payouts, and it consumed team resources that could have gone toward new initiatives.

Running several promotion types across multiple markets compounds that problem rather than adding to it linearly. What is manageable for one campaign in one country becomes unmanageable across several.

What did 360insights implement?

After a year of evaluating incentive management vendors, Apollo Vredestein selected 360insights to implement a centralised, automated consumer incentive management platform. The implementation delivered:

• An all-encompassing Consumer Promotions module to run multiple discounts and special offers to targeted markets, and track how they applied to end users
• Full automation of promotion operations, replacing manual claim submission and redemption handling
• An improved user experience across promotions, supporting customer retention and growth
• Freed-up internal resources, allowing Vredestein teams to focus on new initiatives

What results did the program deliver?

The platform produced a 100% increase in user engagement and enabled Vredestein to expand into new buyer markets including media, consumer, and small independent resellers.

Performance reporting also gave the brand visibility it had not previously had — identifying which dealers were actively supporting promotions, and the engagement levels of different customer types.

As Commercial Manager Mark Goldring put it, the business generated from loyal customers proved far greater than the monetary cost associated with redemption, and the cashback system saved considerable project management time.

Reviewed by Zoe Kelly on September 24th, 2026