Program Engagement, Brand Advocacy, Gamification, Excitement, Sales Acceleration — A Gamified Promotion Reached 96.7% Engagement and Exceeded Its Prize Budget

An "everybody wins" spin-to-win structure guaranteed a prize for every code earned, and participation grew every two weeks.

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Key Takeaways

A major automotive aftermarket parts manufacturer wanted to increase sales of a specific product line, but engagement in its ongoing incentive program was low.
A short-term gamified promotion gave Service Managers spin codes for selling the product, with every spin guaranteed to win at least a $25 prize.
Of 2,218 spin codes awarded, only 72 went unused — 96.7% engagement. The program exceeded expectations so clearly that the client increased the budget and gave away 1,000 more prizes than projected.

Who is the Client?

A major manufacturer of automotive aftermarket parts, selling through a network where Service Managers and Assistant Service Managers influence which brand of part gets fitted.

What were they trying to achieve?

The manufacturer wanted to increase sales of a specific product line while re-engaging Service Advisors with the brand and with its ongoing incentive program. Those are two connected goals rather than one. Moving product in the short term was the objective; rebuilding participation in the longer-running program was what would make the next promotion easier.

Why was engagement in the existing program low?

Participation in the client's ongoing incentive program had fallen. That set a high bar for any short-term promotion: to deliver the results the client wanted, it would need to generate genuine excitement and inspire major participation, not simply exist alongside a program people had already tuned out.

What did 360insights implement?

HMI, now part of 360insights, helped the client create a short-term gamified promotion targeting Service Managers and Assistant Service Managers.

The mechanic was an "Everybody Wins" spin-to-win sweepstakes. Participants earned spin codes for selling a specific product, entered them into the promotion module, and spun a wheel to win one of three tiers:

Silver — a $25 Amazon gift card
Gold — name-brand merchandise from Bose, Fitbit and others
Platinum — hotel bookings, a Samsung Galaxy tablet and others

Two design decisions did the work. Every spin code guaranteed at least a Silver prize, removing the risk of participating and coming away with nothing. And there was no maximum number of spins a participant could earn per session, so selling more meant winning more.

What results did the program deliver?

Participation boomed immediately, far exceeding the client's expectations. Both promotion participation and the number of products sold increased incrementally every two weeks.

Of the 2,218 spin codes awarded, only 72 went unused — a total engagement rate of 96.7%.

The program was successful enough that the client increased its budget mid-flight and gave away 1,000 more prizes than originally projected.

As a program stakeholder put it, the collaboration and creative insights helped build a highly successful rewards program that would drive customer loyalty for years to come.

Reviewed by Zoe Kelly on September 24th, 2026