Ghost Program Engagement Brand Advocacy Gamification Excitement Sales Acceleration

Gamified Engagement Program

The Challenge

A major manufacturer of Automotive Aftermarket parts was looking to effectively increase the sales of a specific product while engaging their target audience of Service Advisors in the brand and their ongoing incentive program. To maximize motivation and engagement, the solution was a short-term, gamified promotion targeting the client’s Service Managers and Assistant Service Managers.

Read on to find out more about how a gamified short-term promotion benefited the company.