The Scope
A well renowned sports organization wanted to enhance employee engagement and streamline internal processes. Specifically, they were focused on improving overall employee recognition and motivation, which ultimately aimed to bolster its employee engagement levels.
The Challenge
Despite efforts, employees felt disconnected from the organization’s core mission. Manual recognition was inconsistent, leading to gaps in acknowledging contributions. The organization sought 360insights’ expertise to create a culture reinforcing values and shared purpose through innovative, ongoing recognition.
The Solution
The organization tackled employee engagement challenges by launching a comprehensive program with 360insights, using a custom portal as a hub for recognition and rewards. This solution aimed to build a culture of appreciation and align employee behavior with company values.
Employees could nominate colleagues for recognition, earning points redeemable for merchandise, eCards, or vouchers. Nominees were eligible for quarterly prizes and featured on a digital recognition board to sustain engagement.
To keep the program lively, seasonal and holiday-themed promotions were added, including quizzes, nominations, and photo contests. Instant point vouchers allowed managers to quickly reward exceptional work, and an automated tenure recognition process awarded points for years of service.
Communication was key—360insights used market research to tailor rewards and marketing, keeping employees informed through teasers, announcements, and newsletters.
The program’s relaunch, timed with a major company victory, branded all employees as “Champions” contributing to success. Regular campaigns like the 12 Days of Christmas boosted participation and aligned activities with company values. These efforts have steadily increased engagement year-over-year, making the program a vital part of the organization’s recognition strategy..
The Results
The employee recognition program drove significant improvements in engagement and participation, showing strong year-over-year growth. The program maintained an impressive 84% active user rate, among the highest for such initiatives. Of 900 users, 50-60% consistently engaged in challenges and competitions, encouraged by summer events and seasonal promotions.
The 12 Days of Christmas promotion saw an 85% increase in entries from 2022 to 2023, rising from 1,989 to 3,684 submissions. These initiatives boosted interaction, reflected in higher open and click rates.
Annual stats show total logins and average logins per employee increased notably—from 5,170 (7 per employee) in 2021, to 7,501 (10 per employee) in 2022, and 11,395 (12 per employee) in 2023. This highlights the program’s success in fostering a vibrant, connected workforce.
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