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What is MDF?

The Marketing Development Fund is the most misunderstood and misused incentive program tool. Too many vendors still view MDF as just the cost of doing business when in reality it is an extremely strategic marketing and sales resource.

This video will take you through what MDF is and the differences between CO-OP programs. Both create a lasting impact on channel relationships and the bottom line, so discover which is most effective for your business goals.  

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