Brad Rolfe, Strategic Account Director, 360inisghts
Brad’s almost 20 years in the Channel has prepared him well for his current role as part of the Channel Maven Executive Team. Over the past two decades, he’s been committed to one thing: helping Vendors strategically increase their Channel sales. Whether through branding and awareness, content syndication and lead generation, or custom content and thought leadership, Brad works to find the right platforms to help Vendors communicate their unique value proposition to Partners, and generally be more “Channel-rrific”!
Working closely with both high-profile clients and newcomers on the scene has given Brad a holistic view of this crazy world we call The Channel. His successful and colorful past includes business development positions at The Channel Company, Channel Futures, Channel Manager at Microstrategy, and three years as an entrepreneur, owning his own food company.
Outside of work you can find Brad and his family either planning for or on a plane to their next adventure! As an avid fan of everything food, wine, and travel, Brad is always up for a fun dinner meeting! Hit him up.
Jack Featherstone, Senior Manager, Creative, 360insights
With an unwavering passion for design and a career spanning in the incentives industry over 14 years, Jack stands as a beacon of creativity in the incentives industry. Renowned as an award-winning graphic designer, Jack has not only mastered the art of visual communication but has also left an indelible mark on the world of incentive design helping to build a multi million pound incentives platform used across the world for some of the worlds leading brands.
Armed with an acute understanding of the dynamics of the incentives industry, Jack seamlessly weaves together aesthetics and functionality to create designs that captivate, motivate, and inspire. Jack is a collaborative force in the industry, seamlessly working with clients and teams to bring visions to life. This commitment to excellence, has fostered enduring relationships and a reputation as a go-to designer for those seeking transformative and impactful visual solutions having designed industry leading brand platforms for the likes of Honeywell, Samsung and Microsoft as well as many others. Passionate about the value and importance of design within the incentives industry having a unique outlook on the value real brand conceptualization can bring to incentive platforms, jack is at the forefront of design in a rapidly evolving design landscape.
James Brans, Senior Manager, Channel Marketing
James Brans (Sr. Manager, Channel Marketing) has spent the last 7 years with 360insights working with clients across all verticals to drive deeper brand loyalty, more participation in their incentive programs and ultimately more ROI for our clients. Prior to 360insights James spent a decade in the Agency world leveraging tried-and-true retail marketing tactics, traditional media, digital media and CRM to successfully manage B2B and B2C Loyalty Programs with multi-million dollar budgets. He now takes this experience in creating and maintaining successful loyalty programs through intrusive creative, thoughtful strategy and measurable execution and applies it to 360insights client incentive programs
Heather K. Margolis, SVP, Marketing, 360insights
Heather is a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. Heather K. Margolis is Senior Vice President of Marketing at 360insights. Formerly, Heather was the Founder and CEO of Spark Your Channel, creators of a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. Both companies were acquired by 360insights in November 2021.
Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. A self-proclaimed "recovering channel professional," Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” to IT and telecom channel organizations of all sizes.
