How to Ensure Points-Based Incentive Programs Really Drive Sales
Points-Based incentive programs are one of the most effective ways to drive dealer and distributor engagement, motivate revenue-generating behavior, and increase sales volume. Here's why.
360insights Named a 2022 UK Best Workplaces™ for Women
The 2022 UK’s Best Workplaces™ for Women list was launched this week by Great Place to Work® UK, recognizing 360insights among 263 ranked organizations.
360insights Named to 2022 Lists of Best Places To Work™ in Canada and the United Kingdom
360insights announced that it has been recognized as one of Canada’s Best Places to Work™ for the tenth year, whilst UK ranks for the first time.
360insights’ Heather K. Margolis Joins Channel Development Advisory Council for CompTIA
360insights is excited to share that Heather K. Margolis, SVP Marketing, has been selected to join the Channel Development Advisory Council for Computing
360insights Named A CIM Leader By Major Independent Research Firm
New Report Gives 360insights Top Score in Strategy Category Within the Channel Incentive Management (CIM) Evaluation.
4 Ways to Eliminate Channel Partnership Friction Across the Entire Partner Lifecycle
Learn more about what causes channel partnership friction and steps you can take to eliminate it throughout the entire sales process.
Enhance Incentive Strategies and Sales Team Enablement
If you’re like most, the tried and true sales incentive tactics you’ve relied on in the past just aren’t cutting it anymore. Here are a few easy ways to enhance incentive strategies.
Why Your Sales Funnel Should Actually Be a Flywheel
Here’s what you need to know about the sales flywheel, and how to incentivize channel partners and sales teams.
The Evolution of MDF
Discover our five best practices, that can be utilized to improve the effectiveness of your current or new MDF program.
Enabling Partners with Through Channel Marketing Automation Awards
TCMA Awards combine marketing skills transfer and vendor-specific program information with incentives, to empower partners to execute vendor-created marketing.
Aligning the Buyer and Partner Journey
The number one issue impacting channel brands and partners today is the misalignment of the partners’ sales process to the digitally connected buyer.
Top Performing Modern B2B Rebate Programs
Learn how to support to channel partners by ensuring your B2B Rebate Program is simple, easily defined, clearly communicated, and effectively managed.
5 Things to Consider When Choosing the Right Channel Incentive Management Solution for Your Business
Here's 5 tips to drive behaviors, gain partner mindshare and influence customers through your Channel Incentive Management (CIM) solution.
Recession-Proof and Grow Your Channel
Within a recession, businesses have every opportunity to engage their channel to keep sell-through opportunities alive and ensure partner loyalty and growth.
5 Tips to Drive More Revenue Through the IT Channel in an Economic Downturn
The reality is, rebates and incentives become MORE important during times of economic uncertainty. How you ask? Here are just a few reasons.
Flipping Supply Chain Issues On Their Head
Flipping Supply Chain Issues On Their Head
Shifting Supply Chains…Help Sales Teams Do More with Less
Learn how brands are helping sales teams do more with less by optimizing manufacturing, inventory, distribution, and resale processes to maintain time to market, partner engagement and loyalty!
5 Ways to Achieve Ecosystem Orchestration
Minimize engagement frustration and achieve more across you channel ecosystems through these 5 actional steps.
Channel Partner Ecosystems: How to Optimize Your Channel Go-To-Market Strategy
Today’s channel relies on partner ecosystems converging around a single customer to deliver a comprehensive solution. Learn how to get the most out of your channel partner ecosystems.
Partner Relationship Management Meets the New Kid on the Block: Partner Ecosystem Management
Learn how Partner Ecosystem Management (PEM) allow vendors to overlay partner portals and channel incentive software with engagement enablement to drive relationships.
Powering Partner Ecosystem Performance with Collaboration
Enhance your partner performance through partner ecosystem management collaboration.
Live Videocast - The Next Generation Channel Chief : 28 Sept 2022
Featuring Canalys and Crossbeam, with valuable insights on thriving through the partnership evolution - leveraging technology, business, and strategic alliances.
AASA Technology Conference : 25 - 28 Sept
The AASA Technology Conference connects the brightest minds in aftermarket technology for a series of sessions, panels, and round-table discussions.
Gartner Supply Chain Symposium /Xpo™ : 27 - 29 Sept 2022
Delivers must-have insights, strategies and frameworks for chief supply chain officers and supply chain leaders to bring to their organizations.
Technology: Delivering outstanding ROI and global sales performance
This online points-based solution integrated partners globally, strengthened relationships and provided sales pipeline awareness for this IT Manufacturer.
Ecosystem Orchestration Has Landed and is Here to Stay
With today’s increasingly complex channel ecosystems, how do you get the most out of your partners, resellers, suppliers, providers, and influencers?
Manufacturing: Fisher-Paykel Drive Sales
Fisher & Paykel, a manufacturer of kitchen and laundry appliances, worked with 360insights to launch new SPIF and Consumer Rebate programs. See the results.
The 360view - Cultivating and Managing Healthy Channel Ecosystems
Everyone is talking about ecosystems, and some of us longer than others, but how do you truly build an ecosystem that can thrive and grow?
Supply Chains have changed forever: How brands can engage and motivate resellers for joint success
Nimble brands are changing how they work with suppliers & resellers to optimize manufacturing, inventory, distribution, partner engagement, & motivation.
Artificial Intelligence (AI) to Incentives Automation (IA)
Powered by additional AI, every platform that hosts partner data can deliver personalized, smart experiences faster, with less effort and bigger impact.
Automotive: Pirelli Points-Based Reward Incentives Module
Learn how Pirelli optimized a multi-faceted points-based reward incentive program to strengthen engagement and customer dealer network sell through.
The Essential Guide to Running Successful Sales Incentives
In this eBook 360insights explore the ways to connect with the sales channel, improve your sales incentive and enhance user experience.
HVAC Guide to Finding an MDF/BDF Solution Provider
The HVAC industry is facing a huge opportunity to leverage digital automation to improve efficiencies. Start by finding an MDF/BDF Solution Provider.
Healthcare: CooperVision Rebates and Donations
Discover how 360insights implemented an easy and efficient rebate process for CooperVision, providing a more user-friendly experience.
Consumer vs. Instant Rebates: Which is Best?
Understand the differences between consumer and instant rebate programs, best practices, considerations & how they impact various target audiences.
Videocast: “The Shift” - Helping your Channels and their Customers Overcome Inventory and Labor Shortages
Learn how to motivate, incent, and retain sales teams when they are overcoming inventory and labor shortages.
Automotive: Apollo Vredestein Accelerates Customer Experiences
Apollo Vredestein increased end-user engagement and expanded into new buyer markets by centralizing and automating Incentives. Learn more
Channel Rewards Programs for the New Digital Transformation Era
Learn how to modify sales processes to align with the new, digitally connected buyer’s journey, with points-based rewards incentive programs.
Optimizing Partner Engagement Webinar Series: Part 1
View this videocast to learn the best practice recommendations for digital partner engagement, so brands can enable their partners to win business.
5 Steps To Achieve Ecosystem Orchestration
Ecosystems need to be built with orchestration in mind to create synergy across programs, platforms, and methodology, to ensure a seamless experience
Manufacturing: MDF & CO-OP, Rebates and SPIF Modules
See how this vehicle manufacturer consolidated their Co-Op, rebates and SPIFF incentives, through one simple platform to influence channel behavior.
Guide to Getting Started with Channel Incentive Programs
How to efficiently utilize time, budget & resources to produce a high performing innovative channel incentive program, delivering impactful ROI.
A Guide to Incentive Planning & Selection
In this eBook 360insights shares what to review when planning and selecting the right channel incentives, to ensure every member involved keep motivated.
The Ultimate Guide to Points-Based Channel Rewards
How vendors - and their sales channel - can engage with Points-Based Rewards to modify sales processes and align to the buyer’s journey.
Opportunities to Optimize Partner Engagement
Achieving partner engagement success requires getting personal with your incentive program. Learn how to deliver an exceptional partner experience.
10 Essentials for a Successful MDF & CO-OP Marketing Program
Understand how to plan, design and execute effective MDF & CO-OP programs that drive channel growth and deliver ROI.
Manufacturing: Danby Accelerating Performance with SPIFs
Learn how Danby appliances implemented a strategic SPIF program to drive customer behaviors to increase performance across brand loyalty and sales.
The Secret Ingredient to Partner Enablement
How vendors can improve the effectiveness of partners’ marketing enablement & develop marketing certification programs to improve performance.
CO-OP Versus MDF Funding Models
Find out more about the advantages and disadvantages of CO-OP accrual and MDF proposal-based funding models.
How Incentivized Learning can Benefit your Business
Discover how incorporating incentivized learning into your SPIF strategy, will build loyalty, increase brand awareness and accelerate performance.
Healthcare: Pharma: Points Based Reward Incentives
Centralized healthcare stakeholder community portal, engaging professionals for their insights with survey participation, by points-based reward incentives.
Effective Partner Communication Starts with Empathy
Discover best practices and recommendations when designing a communications plan, that is sympathetic to the lifecycle of the partner program.
Starter’s Guide to Finding an MDF/CO-OP Solutions Provider
Utilize this services checklist to assist in finding your best matched MDF/CO-OP solution provider and ensure alignment with business objectives.
Technology: Data Solutions Provider Points-Based Rewards
Points-based brand advocacy and enablement program, empowering channel partners to accelerate sales growth and improve technical knowledge.
360 and IT Industry
Learn how 360insights can enable Tech channel partners and MSPs to drive sales and ROI by delivering a modern and intuitive channel incentive experience.
360 and the Kitchen & Bath Industry
Major Kitchen and Bath appliances companies rely on their dealer sales teams to drive revenue. Learn how to engage dealers to focus on your business.
360 and the Automotive Industry
Automotive and Tire companies can rely on service technicians to drive revenue through auto aftercare sales by incenting the behaviors that drive engagement.
Promotional Allowance Program Regulations
Download this best practice guide, that explains the promotional allowance program regulations and how they impact MDF / CO-OP programs.
Optimizing Partner Engagement Webinar Series Part 2: Forrester Partner Engagement Framework
Channel leaders who tailor engagement strategies to partners will see relationships thrive. Follow these tips for an effective partner engagement strategy.
Technology: Points-Based Rewards Drive Channel Partners to Grow Vendor Sales by 10%
This global IT vendor increased loyalty, motivated their reseller network and grew sales by 10% YOY through points-based rewards and incentive travel.
Optimizing Partner Engagement Series Part 3: Measuring Partner Engagement
Watch this discussion to gain insights into how you can measure engagement and help you identify areas where you can increase partner productivity.
Maximize the Effectiveness of your MDF - CO-OP Program
Discover five best practices that can be utilized to improve the effectiveness of your current or new MDF program and improve time to revenue.
Optimizing Partner Engagement Webinar Series Part 4: Case Study
In 360's Optimizing Partner Engagement series, we bring you insights into how one of our clients has successfully optimized its channel success program.
Channel Rewards Checklist for Today’s Marketplace
How to create a successful channel partner rewards strategy & ways to drive partner behavior that aligns with market evolutions & growth strategies.
Automotive: Stapletons Tyres Points-Based Channel Rewards
Customer loyalty points-based program, incentivizing UK tire resellers to purchase premium tire ranges & SKU's, driving sales growth & revenue.Automating the MDF ExperienceEvolving SPIFs through Automation.
International Women's Day Videocast #1: Filling the Female Talent Void and Empowering Women to Re-Engage Post COVID
Learn how to engage and inspire female talent, by listening to this videocast. Understand how companies can connect, recruit, and empower women post-covid.
Rebates Reinvented Best Practices Guide
This guide will teach you how to develop and run a rebate program that can take your marketing to the next level.
Technology: MDF & Co-Op Solution for Success
Read about how 360insights was able to implement a MDF & CO-OP program solution to help a fortune 50 international tech company reach success.
Introducing the 360|TECHCLOUD
Learn how the 360 Tech Cloud empowers brands to engage with their channel partner ecosystems, making it easier to drive productivity and business performance.
What is MDF?
Discover the difference between MDF and CO-OP programs and learn which is most effective for your business goals and creating lasting channel relationships.
The Three A's of Strategic Partners
Want a successful partner experience? Use the Three A's Criteria to identify and evaluate your strategic partners and focus your energy effectively.
Automating the MDF Experience
MDF can create significant ROI for organizations and their partners, when tracked and measured accurately. Here's how automating MDF programs will help.
These Trends Are Changing Channel Marketing
How channel marketers are adapting to the changing channel landscape and trends affecting partners and their businesses.
360 Channel Success - UK
Learn how 360insights can help deliver a modern and intuitive partner experience to help sales people break through environmental complexities.
Manufacturing: Hoover Points-Based Reward Incentives
See how Hoover appliances implemented a points-based incentive solution to boost sales growth.
International Women's Day Videocast Series #2: Selling to Women: Female Purchasing Power Has Evolved
Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.
Partner Prospecting and Onboarding
Utilize this onboarding checklist to successfully recruit the right partners with business models and skills aligned with your company’s objectives.
Vendor Partner Pain Points
MDF & CO-OP are a stellar tool to use to boost channel sales, but when executed poorly, results in a multitude of pain paints for both Partners and Vendors.
Sell-Through Allowances Reinvented
In this eBook, 360insights provides benefits and challenges of sell-through allowances (STA) as well as how to leverage STAs to your advantage.
International Women's Day Videocast Series #3: Mentors that Mean Something
Listen to this lively and informative discussion about what motivates women’s interest, brand loyalty and purchase decision making.
Why Rebates are the Go-To Incentives
This video explains the benefits of incentive rebate programs and how 360insights can solve challenges for brands to improve ROI across channel incentives.
Optimizing Automotive Aftercare Dealer & Distributer Engagement Points-Based Incentives
Points based incentive programs are an effective way to drive automotive aftercare dealer and distributor engagement. Learn how to motivate revenue-generating behavior, and increase sales.
Baptie Webinar Automation - Is This the Key to a Successful Partner Program?
Learn how you can use automation and data insights, to enhance partner engagement and deliver a more personalized partner experience.
Increase Mindshare with SPIF
How to increase mindshare with channel SPIFs and which rewards are a winning incentive tactic to motivate sales teams to increase performance.
The State of: Channel Incentives
This infographic explains why channel incentives are used and how they are successful, and some of the trends and challenges that they face in the future.
Appliances: Using 360s Rebate Technology to Elevate Consumer Experience
360insights helped a client leverage the latest technology for a successful consumer rebates platform to elevate the consumer experience and drive sales.
Forrester: Elevate Your Partner Ecosystem Management
360insights commissioned Forrester Consulting to evaluate the importance of partner ecosystem management solutions amid the growing complexity of the channel.
PHEX (Plumbing and Heating Exhibition) Show North : 6 - 7 Oct 2022
The UK’s longest established plumbing & heating exhibition, uniting manufacturers and suppliers with installers and contractors - Manchester.
Forrester B2B Summit EMEA : 11-12 Oct 2022
B2B Summit EMEA is the premier event to drive business and fuel the revenue engine.
Optimizing Business Performance with SPIFs
This video takes you through the benefits of implementing the latest channel SPIF technology to optimize business performance.
360insights Automotive Help Sheet
Understand how different incentive approaches can drive required behavior and sales in the Automotive market
360insights Auditor Checklist
This checklist will help you identify incentive fraud detection and empower you to better protect against fraudulent claims.
Outperform your Competition
Adding the right incentive solutions can amplify key enablement efforts and further drive partner engagement. Watch the videocast to learn how.
Advantages of the 360insights SaaS Platform
360insights provides a customizable, secure, and efficient SaaS solution - The Channel Success Platform™.
ImpartnerCON : 18 - 21 Oct 2022
Deep dive into platform education and the latest channel insights specifically tailored to the topics you care most about.
360insights Technology Help Sheet
Understand how different incentive approaches can drive required behavior and sales in the Technology market, with this help sheet.
How to Capitalize on Tires & Parts Sales
A surge demand for vehicle maintenance aftermarket products presents an opportunity for both vendor and their sell-through channel to capitalize on sales.
Maximize Rewards For New Digital Era
Discover insights into digital transformation and how vendors and their channel can align to the new buyer's journey with a Points-Based Rewards program.
360insights Telecom Help Sheet
Understand how different incentive approaches can drive required behavior and loyalty sales in the Telecom markets.
AAPEX22 : 1 - 3 Nov 2022
The premier event for new products, business solutions, the latest innovation, extensive education and exceptional networking in auto aftermarket industry.
SEMA Show : 1 - 4 Nov 2022
Product innovations from exhibitors, the latest product and custom vehicle trends, 70+ free professional skill-enhancing education sessions and career-changing connections.
360insights HVAC Help Sheet
Discover how different incentive approaches can drive required behavior and loyalty sales in the HVAC markets.
Creating Brand Loyalty through Charitable Giving
By incorporating charitable giving into consumer rebate programs, creates deep and lasting relationships with customers and generates higher brand loyalty.
The State of: MDF
This infographic will take you through why MDF & CO-OP programs are still so important, and what comes next for them in the ever changing channel.
Advanced Engineering : 2 - 3 Nov 2022
Engineering professionals from all sectors can network, learn and discover innovative new solutions and suppliers from the engineering supply chain.
360insights Appliances Help Sheet
Understand how different incentive approaches can drive required loyalty, behavior and sales in the Appliance market.
Disaster Relief: Rapid & Timely Incentive Program Deployment
360insights implemented a rebate program for a HVAC client that could offer quick relief to their clients affected by Hurricane Harvey.
The State of: SPIFF Programs
Grow sales revenue and create connections between your channel and brand. This infographic defines SPIFFs and how to navigate SPIFFs.
Elevating Consumer Rebates
This eBook lays out the proper methodology to enhance consumer rebate programs and optimize program spend, to ensure they reach their full potential.
The State of: Volume Rebates
Volume Rebates (VRs) encourage the purchase of goods in large quantities for a financial incentive. This infographic defines VRs and how to navigate them.
Improving the Consumer Experience with Rebates
Consumer rebates can play an essential role in engaging customers and building brand loyalty and relationships when it matters the most - the point of purchase.
Evolving SPIFs through Automation
SPIFs are a powerful tool to motivate sales teams. These are the benefits of automating SPIFs programs to drive behaviors that optimize business outcomes.
PHEX (Plumbing and Heating Exhibition) Show South : 16 - 17 Nov 2022
The UK’s longest established plumbing & heating exhibition, uniting manufacturers and suppliers with installers and contractors - Chelsea.
LinkedIn Live: Channel Wrap-Up - From Funnels to Fly Wheels
Understand how enhancements to partner engagement transitioning from traditional funnels to fly wheels will affect the future of the channel.
The State of: Channel Insights
Channel insights bring brand confidence, channel efficiency and pipeline accuracy. This infographic defines channel insights and how to navigate them.
Women of the Channel Leadership Summit East 2022 : 5 - 6 Dec 2022
Meeting place for women in IT looking to advance organizational diversity, make unmatched connections, and empower and cultivate women leaders.
Building a Business Plan For Your Partners
Discover how to create an effective strategy and plan, including measurable objectives, that will help drive the success of you and your channel partners.
Automotive: Volume Rebates to Grow Revenue
Discover how an automotive parts supplier grew revenue through a distributor and dealer volume rebates incentive program.
IWD 2021 Video
Listen to this informative discussion about how to achieve equality in the workplace, on International Women's Day 2021.
The State of: Sell-Through Allowances
Sell through allowances (STA's) offer retailer support retroactively while protecting MSRP. This infographic defines STA's and how to navigate them.
Insurance: Leading Insurance Carrier Integrates 360 TCMA
Learn how 360insights was able to increase the efficiency, and ease-of-use, of a leading insurance carrier's MDF program by integrating with TCMA.