The 360View: Is Your Partner Ecosystem a Revenue Engine?
By now we all know that fine-tuned ecosystems involve partners with different specializations and offerings working cohesively together to deliver the best possible outcomes for customers. With such a significant shift towards ecosystems in the channel, how can you help all players go-to-market together and become a truly collaborative demand generation machine?
During this episode of The 360View, Heather K. Margolis, SVP of Marketing, James Hodgkinson, SVP of Ecosystems at 360insights and Allan Adler, Managing Partner at Digital Bridge Partners will have in-depth, high-energy conversation about the evolution of ecosystems and the future of ecosystem marketing.
- Why it's important to understand partner types and harness the power of specializations.
- What it takes to manage partner collaboration as you move to a more complex ecosystem model.
- How to empower your ecosystem with marketing and demand generation strategies that drive more revenue
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