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Ghost Sales Growth Innovative Strategy Competitive Spirit Behavioral Change Impactful Results
B2B Loyalty & Incentive Travel

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Consumer-Durables

Consumer Durables

Fuel Distributor

Business Outcomes

  • Increase Sales
  • Increase Loyalty

Products Used

The Challenge

Discover how a leading fuel distributor transformed dealer relationships and ramped up sales growth. By shifting the focus from price to value, they launched an innovative strategy: a tailored incentive program. This dynamic sales competition for a grand prize trip to Puerto Vallarta stimulated enthusiasm and performance. They also incorporated an online leaderboard and quarterly merchandise rewards, which fuelled transparency, excitement, and year-round engagement.

Dive into this case study to understand how this comprehensive strategy enhanced dealer loyalty and delivered impactful business results.

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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder