Ghost
Realistic Goals
Behavior Change
Incentive Travel
Sales Growth
Strengthened Loyalty
Group Incentive Travel Program
Consumer Durables
HVAC, Plumbing, and Waterworks Distributor
Business Outcomes
- Increase Sales
- Increase Engagement
- Increase Loyalty
Products Used
The Challenge
A leading distributor of commercial and residential plumbing, waterworks, and HVAC supplies, targeted over 200 key customers, to boost sales and reduce price sensitivity through a performance-based incentive travel program. The program offered an all-inclusive trip to Riviera Maya, Mexico, for achieving ambitious, yet attainable goals. The strategy resulted in $7.5 million in incremental sales growth, marking an 80% improvement from the previous year.
See how this initiative successfully changed seller behaviors and strengthened customer loyalty, cementing an ongoing partnership for future growth.
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“The promotion created a great deal of excitement with our customers and the ROI results truly made it a win-win for all parties. I was very impressed with the expertise, responsiveness, and professionalism. I heard nothing but glowing reviews from my internal team as well as from our customers about the dedicated and highly experienced travel staff.”
Client Program Stakeholder