Ghost Realistic Goals Behavior Change Incentive Travel Sales Growth Strengthened Loyalty

Group Incentive Travel Program

The Challenge

A leading distributor of commercial and residential plumbing, waterworks, and HVAC supplies, targeted over 200 key customers, to boost sales and reduce price sensitivity through a performance-based incentive travel program. The program offered an all-inclusive trip to Riviera Maya, Mexico, for achieving ambitious, yet attainable goals. The strategy resulted in $7.5 million in incremental sales growth, marking an 80% improvement from the previous year.

See how this initiative successfully changed seller behaviors and strengthened customer loyalty, cementing an ongoing partnership for future growth.