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Ghost Industry Insights EV Market Revolution Digital Strategies
Driving Marketing Success in the EV Revolution: Strategies for Digital Dominance



Discover the key strategies for marketing success in the fast-paced world of electric vehicles (EVs) with our informative webinar. As the automotive industry undergoes a significant shift towards EVs, digital marketing becomes more critical than ever before.

Watch as we explore the impact of increasing budgets on impression share, the importance of keeping pace with digital trends, and maximizing reach in the digital space. Learn how to craft effective marketing strategies that resonate with EV consumers and dealers alike.

Gain valuable insights into developing go-to-market plans that leverage the EV revolution and optimize floor plans for maximum marketing impact. Don't miss this opportunity to stay ahead of the competition and drive marketing success in the EV era.


Featured Speakers


Lene Allen
CEO & Founder
Laudt Creative


Laura Howe
SVP, Enterprise Accounts
Team Velocity


Sharon Maxfield
Sr. Product Marketing Manager


Heather K. Margolis
SVP, Marketing

Lene Allen, CEO & Founder, Laudt Creative

Lene Allen, the founder of Laudt Creative, brings an impressive 15-year history in brand development and team building. With a focus on strategic marketing, Lene has established herself as a respected figure in the luxury automotive industry, working with renowned brands like Audi, Porsche, and Bentley at both national and dealer levels. Her talent for creating compelling global brand messages that resonate with customers has made her an in-demand marketer. 

Laura Howe, SVP, Enterprise Accounts, Team Velocity

Laura is a seasoned executive with an impressive 28-year tenure in the Automotive industry. Throughout her career, she has occupied influential senior-level positions in sales and account management, specializing in strategic marketing for the Automotive sector. In her role as an executive, she has been at the forefront of pioneering discussions and initiatives with renowned partners such as Bentley Motors North America and key Automotive Enterprise groups, embracing technology and adapting to the ever-changing landscape. 

Laura's passion lies in fostering strategy alignment within the ever-evolving world of Automotive including the new frontier of electric vehicles. Her commitment to this industry has allowed her to collaborate with retailers and partners towards success by capitalizing on the immense opportunities presented by the EV revolution. 

Sharon Maxfield, Senior Product Marketing Manager, 360insights

Sharon has worked in many facets of the channel business from customer engagement to solution consulting to product management and product marketing and everything in-between, serving across multiple industries. Her superpower, well one of several, being able to get in the mind of the customer and partner and provide the right solution at the right time and build a path to future success.

Sharon is currently 360insights Senior Product Marketing Manager, working with sales, product, marketing, and the C-suite to deliver an end-to-end channel platform, working with partnerships, clients, and our internal team.

When not speaking with clients or developing best-in-class product marketing resources, you can find Sharon with her 11-year old daughter and husband in Metro Detroit, reading, writing or exploring. Chances are she's at some new local coffee shop or being "dance mom"

Heather K. Margolis, SVP, Marketing, 360insights

Heather is a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. Heather K. Margolis is Senior Vice President of Marketing at 360insights. Formerly, Heather was the Founder and CEO of Spark Your Channel, creators of a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. Both companies were acquired by 360insights in November 2021.

Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. A self-proclaimed "recovering channel professional," Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” to IT and telecom channel organizations of all sizes.