Making Your Partners Demand Generation Machines
How to Truly Enable Your Ecosystem
360 ON-DEMAND VIDEOCAST
What’s more important than channel partner mindshare right now? The answer is, not much! With new and expanded partner types, along with economic turmoil, it's time to leverage new and different strategies to better educate, engage, and enable your ecosystem!
During this webinar, Heather K. Margolis, SVP of Marketing at 360insights, Brad Rolfe, Strategic Account Director at Channel Maven, a part of 360insights and Meaghan Sullivan-Moore, Head of Global Partner Marketing and Mid-Market at SAP will offer fresh ideas for doing just that!
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Heather K. Margolis
a Part of 360insights
Head of Global Partner Marketing
Brad Rolfe, Strategic Account Director, Channel Maven a Part of 360insights
Brad’s over 20 years in the Channel has prepared him well for his current role as part of the Channel Maven Executive Team. Over the past two decades, he’s been committed to one thing: helping Vendors strategically increase their Channel sales. Whether through branding and awareness, content syndication and lead generation, or custom content and thought leadership, Brad works to find the right platforms to help Vendors communicate their unique value proposition to Partners, and generally be more “Channel-rrific”! Based in San Francisco, Brad is focused on helping Vendors across the United States and with International locations.
Working closely with both high profile clients and newcomers on the scene has given Brad a holistic view of this crazy world we call The Channel. His successful and colorful past includes business development positions at CRN / Var Business / XChange, the Penton Channel Group, Channel Manager at Microstrategy, and three years as an entrepreneur, owning his own food company.
Outside of work you can find Brad and his family either planning for or on a plane to their next adventure! As an avid fan of everything food, wine, and travel, Brad is always up for a fun dinner meeting! Hit him up.
Meaghan Sullivan-Moore, Global Partner Marketing and Mid-Market, SAP
Meaghan Sullivan-Moore is a Channel Marketing Executive and though leader. Most recently as Head of Global Partner Marketing and Mid-Market at SAP she led a team that managed 22,000 partners and drove $6B in revenue.
Meaghan believes in living and working in the moment. She learns from the past, and prepares for the future, but her complete focus is on this moment. The success of her teams, company, their partners, and their customers depends entirely on the ability to successfully execute in the moment; failure occurs when focus is lost.
Meaghan lives in the Bay Area with her amazing family including newest addition, her son who arrived in 2022.
Heather K. Margolis, SVP, Marketing, 360insights
Heather is a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. Heather K. Margolis is Senior Vice President of Marketing at 360insights. Formerly, Heather was the Founder and CEO of Spark Your Channel, creators of a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. Both companies were acquired by 360insights in November 2021.
Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. A self-proclaimed "recovering channel professional," Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” to IT and telecom channel organizations of all sizes.
Heather has a master’s degree in business administration from Babson College in Wellesley, Mass. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.