MDF & CO-OP are funds that are made available by brands to their local partners. They have always played an important role in the success of marketing and incentive programs. The past few years has seen massive change in the channel, so what is the current state of MDF?
This infographic will take you through why MDF & CO-OP are still so important, and what comes next for them in the ever changing channel.
Want to learn more about Marketing Development Funds (MDF), CO-OP, and 360insights? Click Here.
