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Turn Co-Marketing Spend Into Measurable Revenue

Plan, govern, and optimize MDF and co-op funds across global partner ecosystems—while connecting investment directly to pipeline, revenue, and performance.

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Trusted Globally

THE CHALLENGE

Scaling Co-Marketing Should Feel Easy

Enterprise brands invest heavily in MDF and co-op funds to extend go-to-market reach through partners. But execution often breaks down due to disconnected systems and manual processes.

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Turn Funds Into Performance

Some companies manage MDF. Others automate workflows.

360insights orchestrates investment across incentives, partners, and outcomes. Spend drives behavior, not just activity.

 

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CO-MARKETING IN ONE DASHBOARD

Deliver Go-To-Market Activities Globally

Make supporting partner-led marketing easy without losing control. Allocate, track, and govern funds through a single dashboard. Give partners the freedom to execute while maintaining oversight and financial accuracy.

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Allocate Funds

Distribute funds by partner, tier, or performance criteria to align marketing execution.

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Enable Partners

Support partners in planning and submitting eligible activities with built-in governance.

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Assess Activities

Approve activities using defined rules and policies to ensure consistent program compliance.

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Track Spend

Monitor execution and spend against allocated funds to maintain financial control globally.

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Reimburse Funds

Reconcile and reimburse funds with accuracy and consistency across partner programs.

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Review Outcomes

Evaluate results to shape future funding decisions and optimize partner investment strategy.

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The Results

From Spend Visibility to Revenue Accountability

Unlike MDF-only tools, 360insights links co-marketing investment to real business outcomes.

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Compliance

Standardized controls ensure MDF spend stays aligned as programs scale globally consistently.

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Visibility

Clear ROI attribution shows where funds go, enabling smarter decisions & confident investment.

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Consistency

Consistent processes help partners execute approved marketing activities with predictable quality.

See Co-Marketing Funds Platform in Action
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The Industries we enable

Designed for Your Go To Market Strategy

No matter how your ecosystem is structured, 360insights adapts to how your partners, resellers, and dealers sell, engage, and perform.

technology

Technology
& SaaS

    Align co-marketing funds (MDF, enablement, innovation) to performance and pipeline contribution across ecosystems.

automotive

Automotive
& Aftermarket

Standardize co-op, discretionary, and dealer marketing programs across networks, maintaining regional flexibility and compliance.

consumer

Consumer
& Manufacturing

Improve utilization and compliance for co-marketing funds (MDF, co-op, promotional) across distributed retail and distributor programs.

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Health & Life Sciences 

Manage compliant marketing funding  programs (education, enablement, co-marketing) with clear tracking, approvals, and auditability.

Built for Global Partner Ecosystems

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Execute locally—while maintaining global control. Support complex channel models across:

  • Multiple partner types
  • Regional GTM strategies
  • Currency, tax, and compliance requirements
  • Distributed marketing teams and agencies
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From Spend Visibility to Revenue Accountability

Unlike MDF-only tools, 360insights links co-marketing investment to real business outcomes.

  • Flexible Reward Engine: Create rewards that motivate the behaviors that matter, like purchases, training, certifications, warranty registrations, and more.
  • Automated Claim Validation: Streamline proof-of-install workflows with auto-validation tied to invoices, serial numbers, or sales data.
  • Multi-Geo and Multi-Currency Support: Launch consistent programs globally with regionally adapted incentives, catalogues, and compliance controls.
  • Comprehensive Analytics Dashboard: Measure engagement, ROI, and behavioral trends with real-time access to program performance.
  • Seamless Go-To-Market Enablement: Equip partners with co-branded campaigns, launch kits, and point-of-sale materials to support adoption.
  • Program Engagement: Fully realize ROI with channel marketing support that builds awareness, enhances registration, and influences purchase decisions. 

THE 360INSIGHTS PLATFORM

One Platform. One Source of Truth for Incentive Investment.

 Co-Marketing Funds  are part of a broader ecosystem that includes:

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B2B Rebates

B2B Rebates enable brands to drive volume, growth, and strategic sales behavior across indirect channels, rewarding partners for achieving defined outcomes.

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Consumer Promotions

Drive immediate consumer action with targeted rebates, instant rewards, and purchase incentives across retail, dealer, and partner channels.

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Incentives, Loyalty & Rewards

Design cash-based SPIFF incentives and points-based loyalty programs that partners can adopt, your team can fully validate, and leadership can tie directly to revenue.

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Pricing & Promotions

Configure pricing, automate promotions, and improve quote turnaround times, all with transaction‑level data that your finance team can verify with confidence.

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Frequently Asked Questions

Scale with Award-Winning Channel Programs

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“tado° consistently heard from installers that the platform made them feel part of something. Feedback from surveys showed increased brand trust, stronger loyalty, and a desire to shift away from competing platforms —thanks to the extra value tado° provided.”
Program Stakeholder
tado°
“Our business was looking for ways to engage and encourage customer retention and loyalty. Working in partnership with 360insights, they helped us to deliver our award-winning rewards program, as part of the overarching Stapleton’s Rewards platform, which has been a resounding success.”
Dan Bentley
Marketing Manager, Stapleton’s (Tyre Services) Ltd
“We appreciate the personalization and seamless flexibility of the 360insights ecosystem platform as we introduce new support for our partners. We are committed to making it easier and more efficient for our partners to do business with us and maximize how productive we can be with our data insights to deliver value to customers.”
Josh Lewis
VP, Global Channels & Alliances, Matillion
“As an international manufacturer of computer hardware and software, we used 360insights technology as the cornerstone of our global co-marketing channel program. It allowed us to effectively operate in a 24x7 environment in 103 countries with 5,000 partners.”
Director
Partner Marketing & Channel Programs
“The collaboration and creative insights helped us build a highly successful points-based Rewards SPIFF Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder
HVAC and Refrigeration product Distributor
“The 360insights platform truly elevates the consumer’s rebate experience and, by extension, how they feel about our brand. We really want to stay a trusted band for the people and that’s why it was so important to find a partner who could help deliver that.”
Trade Marketing Manager
Home Appliances

See how MDF programs drive real partner impact.

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