Ghost
Short-Term Promotion
Long-Term Growth
Mindshare
Multi-Tiered Rewards
Incentive Travel
Multi-level Rewards & Incentive Travel Program
Consumer Durables
Electrical, HVAC, and Plumbing Distributor
Business Outcomes
- Increase Sales
- Increase Loyalty
- Win Mindshare & Market Share
Products Used
The Challenge
A regional distributor of Electrical, HVAC, and Plumbing materials was looking for ways to incentivize their electrical contractors to grow their business with them.
A short-term incentive travel program was devised as the solution. The program garnered $2.5 million in revenue for the client, with the target group boosting their sales by 39.2%. The short-term promotion was so successful, in fact, that the client decided to build out a longer-term points program to motivate further growth from contractors.
Read on to find out more about this program.
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“The collaboration and creative insights helped us build a highly successful Rewards Program. This work will drive customer loyalty and success in our company for years to come.”
Program Stakeholder