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Boosted Brand Awareness, Consistent Communications, Always-on Engagement, Repeatable Outreach, Supported Sales Growth — Program Engagement Services

Serta Simmons Bedding Canada Sees 243% Claim Growth with 360insights Program Engagement Services.

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Key Takeaways

  • Serta Simmons Bedding Canada's SBS Rewards program was running well, but Retail Sales Associates were missing offers because communication was sporadic.
  • They worked with 360insights to implement Program Engagement services, a monthly portal promo banner and a first-Wednesday email cadence.
  • This produced 98–99% deliverability, unique open rates above 50% on every deployment, and 243% year-over-year growth in eligible claim transactions, with no change to the underlying technology.

Who is Serta Simmons Bedding Canada?

Although their 360insights platform-powered SBS Rewards  program was running smoothly, Serta Simmons Bedding Canada (SBSCA).

What were they trying to achieve?

Without an always-on engagement strategy, RSAs were missing important updates, value-add content, and timely reminders about eligible incentives. Communications were ad hoc, and many RSAs were leaving claims (and revenue) on the table. SBSCA wanted to build a repeatable, targeted outreach engine that would keep the program top-of-mind, increase qualified claim submissions, and directly support sales growth across their retail network.

Why were retail sales associates missing claims?

At the beginning of 2025, SBSCA added 360’s Program Engagement services on top of their existing SBS Rewards program to close the communication gap. Together, they designed a strategic engagement plan that plugged directly into the incentive ecosystem and did the heavy lifting of program communication.

What did 360insights implement?

A Feature Promo Banner on the program portal became the primary visual anchor each month, spotlighting the key offer or message RSAs needed to see first. Every banner reinforced current promotions, clarified “what’s in it for me,” and drove RSAs straight back to the portal to submit eligible claims.

What results did the engagement program deliver?

By layering Program Engagement services onto an already-strong incentive program, SBSCA saw:

  • Healthy deliverability rates between 98–99%
  • Strong click-to-open rates above industry averages
  • Unique open rates over 50% on every deployment
  • 243% year over year eligible claim transaction growth

Meaningful performance gains, no tech stack overhaul needed. RSAs were better informed and more confident about the offers available to them, and far more likely to complete the claim submissions that directly contribute to SBSCA’s sales growth.

Reviewed by Zoe Kelly on September 14th, 2026

Email-Comms
Consumer Manufacturing

Consumer Manufacturing

Program Engagement

Company

Serta Simmons Bedding

Industry

Bedding Manufacturer

Business Outcomes

  • Enhanced Retail Sales Associate Engagement
  • Strategic Comms Transformed Sporadic Outreach
  • Built Branded Experience, Boosting Awareness and Claim Submissions

Solutions Used

The Success

98 %
healthy deliverability rates
50 %+
unique open rates / every deployment
243 %
YOY eligible claim transaction growth
STRONG
click-to-open rates above Industry avg.
Speech Mark Icon
“360insights didn't just give us a platform. They helped us build something we'd never had before: a repeatable, branded conversation with the people who sell our mattresses every day.”
Program Manager

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