Erin Figer, VP of Co-Sell, Tackle.io
As Tackle’s Vice President of Co-sell, Erin is focused on helping ISVs to operationalize, scale, and maximize their co-selling strategies. Prior to joining Tackle, she was CORE Consulting’s founder and CEO, establishing herself as a leading expert and advisor on co-selling.
Erin is a co-founder of SheSummits14ers, a curated weekend for professional women to experience a new perspective at 14,000 feet, and Fempire, an ecosystem of female business leaders and entrepreneurs, dedicated to encouraging women to stand in their power and maximize their potential. Erin is a native of Cleveland, Ohio, where she lives with her two daughters and two dogs. She enjoys skiing, hiking, and biking in her free time.
Cassandra Gholston, CEO PartnerTap
Cassandra is a customer and partner-obsessed CEO who has been driving revenue with and for partners her whole career.
As an enterprise software sales rep, she knew her secret to success was working with partners. Helping partners get into new accounts, leveraging her relationships to accelerate partner deals, and sharing insights helped her build a web of trusted partnerships around her accounts. This approach propelled her to the #1 enterprise sales rep spot three years in a row.
At the height of her enterprise sales career, and with two young kids at home, Cassandra had an epiphany for a new software product that would help every B2B sales rep save time, sell more, and crush their quota with partners. She quit her job, co-founded PartnerTap, and built the industry’s first ecosystem sales platform. Today PartnerTap is the leading partner ecosystem platform empowering channel, partner and sales teams at HPE, Lumen, Genesys, ADP and SAP Concur to share data and co-sell with partners.
Heather K. Margolis, SVP, Marketing, 360insights
Heather is a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. Heather K. Margolis is Senior Vice President of Marketing at 360insights. Formerly, Heather was the Founder and CEO of Spark Your Channel, creators of a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. Both companies were acquired by 360insights in November 2021.
Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. A self-proclaimed "recovering channel professional," Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” to IT and telecom channel organizations of all sizes.
Heather has a master’s degree in business administration from Babson College in Wellesley, Mass. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.
