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channelcentral is now 360insights

We founded channelcentral 15 years ago with a simple purpose: to make it easier to sell highly configurable products, online, through the channel. It started with a proof of concept for HPE’s Small Business Solutions and has grown to influence over $50B in revenue globally, in more than 74 countries around the world. 

In May 2021, was acquired by 360insights. Together, we are working to bring more visibility and control to how you sell products and manage spend through your sales channels.

The channelcentral product you know and love is not going anywhere. In fact, we’re investing in the channelcentral team with a focus on leveraging its ability to process complex data sets in order to scale the 360insights platform further. And we will continue to support all of our customers with the same level of care that we’ve been known for. 

As we continue to reimagine the channel tech stack, the acquisition of channelcentral is a natural evolution in that process. We couldn’t be more excited to bring their powerful pricing tools and rules engine onto our platform, as well as welcome its diverse and highly capable team. We look forward to working together, leveraging all of our sales and promotional data, to optimize indirect channel effectiveness and ROI for our customers.
Jason Atkins, Founder & CEO of 360insights