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This is an announcement I've been looking forward to making.
360insights has brought Program Engagement, Channel Marketing and Creative Services together within one global Client Marketing Services organization. Three teams, each with deep expertise, now working as one.
A strong partner or incentive program starts with a good idea, and it comes to life through a strategy grounded in what motivates the audience, communications that keep the opportunity relevant and creative that makes the message easy to act on. Until now, clients have reached those capabilities separately. From today, they reach all of them through one team, from program engagement and partner marketing strategy through content, campaigns, gamification, and creative execution.
Experienced Leadership Across Every Capability
I'm pleased to lead our global Client Marketing Services as part of my role as Managing Director, Europe. The leadership structure reflects the distinct expertise our clients need across delivery, strategy, and creative services.
Marilyn Rogers, Senior Director of Client Marketing, Strategy and Growth, leads service portfolio strategy, new service development, pricing frameworks, and go-to-market support. She works across the organization to identify what clients need next and translate those needs into relevant, commercially focused services.
James Brans, Senior Director of Client Marketing, Delivery, leads client project delivery, profitability, resource and budget management, and consulting for marketing services. His focus is on maintaining delivery standards while ensuring our services support client goals and satisfaction.
Jack Featherstone, Senior Director of Client Marketing, Creative, leads Creative Services production, creative strategy and design quality. He works closely with Delivery and Growth to ensure clients have the creative expertise and production capacity required to bring their programs to market.
Between us, we're accountable for the standard of the work and the results it produces.
Engagement that Keeps Programs Moving
Launching an incentive or engagement program creates real opportunity, and sustained communication is what turns that opening into lasting participation. Participants stay involved when they understand the value, know what to do next, and keep finding relevant reasons to return.
That's the work our Program Engagement services do. We help clients increase awareness, registration and participation through targeted communications, short- and long-term campaigns, ongoing nurture programs, and advocacy initiatives. Some of it is a focused promotion built to drive action this quarter. Some of it is a sustained strategy that builds participation over a year. The approach is shaped around the program's goals and the participant's journey.
We've seen the measurable difference this makes. In an analysis of active 360insights incentive programs, strategic Program Engagement services increased active user rates from 2.7% to 72%. Average annual platform visits rose from 3.6 to 10.2, and average annual participant actions from 6.24 to 59.4. You can explore the full findings in How Program Engagement Services Propel Incentive Initiatives.
Partner Marketing Built Around How the Channel Works
Our Channel Marketing services came to 360insights in November 2021, through the acquisition of Channel Maven Consulting, the channel marketing agency founded in 2009. That's more than 15 years of practitioners working inside partner ecosystems, and it changes the questions they ask.
They know what a partner account manager is measured on, and what makes a co-marketing offer worth a reseller's time. Partners choose where to place their attention, commitment and resources, and our practitioners know what earns that choice.
We help clients strengthen their partner value propositions, recruit and engage partners, develop to- and through-partner campaigns, create content and build programs that support partner-led growth. This work is organized around four areas: driving more revenue, engaging partners, enabling partners, and educating partners.
These services are open to any organization, with or without the 360insights platform. For platform customers, they also connect with wider incentive and partner engagement strategies.
Creative that Helps Audiences Understand and Act
Clients often have strong ideas and want more capacity to bring all of them to market. Creative Services provides the design and production support to turn strategies and campaign concepts into polished, brand-consistent assets. The team can support ongoing production needs or scale around a specific launch, promotion, or engagement initiative. Its capabilities also include gamification, helping clients create interactive experiences that capture attention, encourage participation, and make programs more memorable.
Consistency at scale is part of the value the team provides. With incentives reaching 190 countries and 170 currencies, our designers keep the look, and the message aligned across every market a program touches, so clients get global reach with a single, coherent brand experience.
Working alongside Program Engagement and Channel Marketing, the team builds from the same strategy and audience insight that shaped the campaign in the first place.
Support Shaped Around Each Client
Every client has different resources, priorities, and goals, so the right solution looks different for each one. One may want help increasing participation in an existing incentive program. Another may be developing its partner marketing strategy. Another may need design capacity or campaign support, and need it quickly.
Our combined services cover the full program journey: defining the strategy, understanding the audience, developing the engagement plan, creating the communications, and producing the assets that take a program to market. Clients can start with one service or bring several together around a broader objective, as a short-term project or as an ongoing extension of their team.
From Connected Expertise to Measurable Action
An incentive program can combine engagement insights, campaign planning, participant communications, gamification and design to encourage the behaviors that matter. A partner recruitment initiative can connect a clear value proposition with a targeted communications journey and the creative assets needed to launch it. Each capability has value on its own. Connected, they produce a stronger and more consistent result.
I'm proud to lead this organization alongside Marilyn, James, and Jack. We share a commitment to understanding what our clients want to achieve, bringing the right expertise to the table and turning their ideas into measurable action.
If you’d like to explore how Client Marketing Services could support your partner, incentive or engagement programs, please connect with Marilyn Rogers, James Brans, Jack Featherstone or me on LinkedIn. We welcome the opportunity to learn more about your goals.
