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The story of


It all started with a whiteboard...


In 2008, 360’s founder and CEO Jason Atkins knew that it was time for a change…

A change for both himself and his family (he had been commuting from his home in Ontario to a job in Ohio!) along with a change for the incentives industry. He leased a commercial space a block from home in his personal name, put up a whiteboard and started plotting out what would become 360insights.

Failure was not an option.

Already a technology entrepreneur since starting his first tech company while still in high school, Jason was amazed by the apparent lack of will the incentives industry was showing for bringing itself into the modern age.


360 was founded with three principles in mind:

  • For clients: an unbelievable experience.
  • For employees: an unbelievable place to work.
  • In the world: to make a difference.

To this day, these three founding principles continue to steer the ship at 360.

Born as 360incentives, the company was founded on the idea that the world of rebate and incentive management can be dramatically improved by using the latest technology and by delivering a better way of doing business. We launched our first SPIFF with our beta client, the luxury appliance manufacturer Sub-Zero and Wolf in 2009 and they have stayed with us to this very day; confirmation that we’re doing something right here! In 2016, the name changed to 360insights to better reflect the company’s commitment to innovation and the harnessing of program data in order to deliver greater value to our clients and show leadership in the incentives space.

We’re focused on constant innovation and on delivering a better approach to the world of incentives and rebates. We do this by offering industry-leading technology combined with uncompromising, personalized customer service. We partner with companies who want to show leadership by offering incentive and rebate programs that engage and motivate their channels while building customer loyalty by offering an easy and efficient way to redeem their claims. As a company, partner and community member, we’re focused on making a difference in how business is done and in the world at large. Our culture is driven by a simple concept: happiness. We believe happiness makes for better business and a better world and we know it makes a difference in how our team serves our clients.