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Sell Through Allowances (STA’s)

October 11, 2013

New E-Book: An Inside Look At Sell-Through Allowances

It’s no secret: sell-through allowance (STA) programs are the most reviled incentive in the channel marketing world.  That doesn’t mean that they should be thrown out like yesterday’s leftovers – it means that the brand who delivers an amazing STA program then has a huge advantage over their competitors!               […]

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Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives
May 14, 2013

Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives

There is a growing number of manufacturers who are launching multiple micro-incentives programs that are more targeted and to a smaller group then they have ever run before. This type of tactic stands out monumentally next to the all powerful nation-wide program or even the 3-4 regional programs that have been the cornerstone for traditional […]

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Build The Best Instant Rebate Programs
May 09, 2013

Build The Best Instant Rebate Programs

Here’s the problem with a lot of channel marketing incentives; they unintentionally end up creating adversarialism between business partners who truly need each other to succeed.  In recent years, sell-through allowances (STAs) have been a hot button issue of this type. Very similar to STAs, you have instant rebate programs. On the surface they are […]

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Winning With Your Sell Through Allowance Program
March 26, 2013

Winning With Your Sell Through Allowance Program

By: Michael Torcasso Sell-through allowances (STA’s) are a great way to protect your dealer’s margins and the overall price integrity of your products, but they have had a bum rap in some circles recently. The reasons for this are plain to see: some programs pay out way too infrequently to be effective, some tie up much-needed […]

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Six Reasons e-book

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Leveraging The Consumer Rebate

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An Inside Look At Sell-Through Allowances

Sell-Through Book

Case For Culture

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Fraud: The Most Overlooked Opportunity

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