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sales spiff programs

Looking To Build A Better Spiff Program?
February 23, 2016

Looking To Build A Better Spiff Program?

Launching or updating a SPIFF program for your brand? Here’s a quick run-down of valuable considerations when building your campaign to make sure your incentive dollars are having maximum effect.

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4 Ways To Synchronize With Your Channel & Win At Mobile
February 06, 2015

4 Ways To Synchronize With Your Channel & Win At Mobile

My friend Nick is, among other things, a master practitioner of neuro-linguistic programming and an expert on connecting with others.Nick’s best-selling books describe set of behavioral principles that help people to connect more easily with other people and each book lays these principles over a separate but common challenge that many people face. For example, […]

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The Role Of A Rewards Program In A Great Customer Experience
March 28, 2014

The Role Of A Rewards Program In A Great Customer Experience

By: Jeff Bennett 360’s founder and CEO, Jason Atkins is featured this weekend as an industry expert for a loyalty & rewards supplement for USA Today and Mediaplanet. You can check out his article The Changing Face of Customer Loyalty here. One of the questions in particular stood out to me. In fact, it is a […]

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Channel Incentives and Promotions: 4 Key Learnings From 2013
January 17, 2014

Channel Incentives and Promotions: 4 Key Learnings From 2013

By: Jason Atkins 2013 was an incredible year for us at 360. Aside from hitting our growth goals as a company, we had the opportunity to learn. A lot. In the course of operating thousands of unique programs for our clients, some really interesting findings came to the surface. In the interest of keeping our client’s […]

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4 Great Ways To Give Thanks In The Channel
October 10, 2013

4 Great Ways To Give Thanks In The Channel

By: Jason King Here at 360’s head office in Whitby, we celebrate Thanksgiving the second weekend in October; over a full month ahead of our friends in the USA.  I’ve often wondered why our celebrations were out of sync with each other: isn’t Thanksgiving an American tradition?  Turns out it’s not that simple… The earliest recorded […]

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Pay Your Sales Incentives Fast, Or Else! The Tale of Scrappy
September 10, 2013

Pay Your Sales Incentives Fast, Or Else! The Tale of Scrappy

As mentioned back in our post When An Incentive Is Not An Incentive, we often liken slow sales incentives payout to slowly rewarding a dog for performing tricks. Imagine you have a dog and you tell him to roll over. Instead of instantly giving him appreciation for what he did you decide to give him […]

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September 06, 2013

Are Your Incentives Programs Changing Behaviours?

By: Jason King Nine months after originally being posted, the article Do Sales Spiffs Really Work? is still one of the most visited posts on this blog.   This is very telling data – people continue searching for answers when it comes to measuring ROI on their incentives programs.   One of the chief advantages of […]

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The Power Of Visibility Into Your Channel Marketing Programs
August 27, 2013

The Power Of Visibility Into Your Channel Marketing Programs

 By: Kevin Martin I have a confession: when confronted with too much data, I used to glaze over, turtle and wait for the storm of numbers to pass me by.   At 360, it has been useful learning to view huge data sets in smaller, easy-to-digest, bite-size bits.   By this point, everyone who works in […]

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August 15, 2013

When An Incentive Is Not An Incentive

By: Jason KingWe have a metaphor that we use a lot here in house when we are describing certain best practices in sales incentives programs.   It has to do with our founder’s dog, Neo.   Neo is a good boy (my own dog doesn’t even seem to know her name!) who comes when he’s called, […]

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Sales Incentives – Cash Vs. Other Rewards Revisited
August 01, 2013

Sales Incentives – Cash Vs. Other Rewards Revisited

By: Jason King The “Cash Vs. Other Rewards” debate is one that seems will ever continue in the loyalty programs and sales incentives space.  Rather than pretending that ours is the definitive voice, I humbly present this as another layer to add to the ongoing conversation. I say humbly, because I was actually blown away by […]

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