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sales incentives

January 23, 2015

A Sharper Sword for More Effective Sales Incentives

It never fails. Talk to a channel marketing manager who has been running spiffs, STAs or other incentives the same way for years on end and they will say that making changes is “not a priority.” Almost as frequently, those same people are operating their programs in-house, using their own people. It just seems kind […]

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The Trouble With Walkman Sales Incentives In An iPod World
May 14, 2014

The Trouble With Walkman Sales Incentives In An iPod World

By: Susan McCutcheon I’ve been a big fan of Madonna’s music for a long time. It sounds a bit quaint to say so now, but back when she was still emerging on the music scene, I loved listening to her on that paragon of personal entertainment, the Sony Walkman. Even when the Discman replaced the […]

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Sales Incentives Industry Is Moving In The Right Direction
February 11, 2014

Sales Incentives Industry Is Moving In The Right Direction

By: Jason Atkins I was really pleased today to read a news alert that a colleague shared with me announcing the merger of two of 360’s competitors. Having read an identical announcement exactly one week ago about one competitor acquiring another, I want to openly congratulate all parties and their clients for giving modern technology its […]

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Channel Incentives and Promotions: 4 Key Learnings From 2013
January 17, 2014

Channel Incentives and Promotions: 4 Key Learnings From 2013

By: Jason Atkins 2013 was an incredible year for us at 360. Aside from hitting our growth goals as a company, we had the opportunity to learn. A lot. In the course of operating thousands of unique programs for our clients, some really interesting findings came to the surface. In the interest of keeping our client’s […]

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January 10, 2014

T-Mobile Incentive: The Fastest Nationwide Customer Conquest?

4 Reasons That T-Mobile’s Uncarrier/Breakup Strategy Is The Perfect Sales Incentive   By: Jason King How does a giant, global telecom company present itself as a cheeky underdog? Is it achieved by having an irreverent rock star as your US CEO who wears a hot pink t-shirt and gets bounced from trade show parties?  Maybe it […]

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October 11, 2013

New E-Book: An Inside Look At Sell-Through Allowances

By: Jason King It’s no secret: sell-through allowance (STA) programs are the most reviled incentive in the channel marketing world.  That doesn’t mean that they should be thrown out like yesterday’s leftovers – it means that the brand who delivers an amazing STA program then has a huge advantage over their competitors! In researching for the creation […]

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Reduce Fraud In Your Sales Incentives With Tools You Already Have

Reduce Fraud In Your Sales Incentives With Tools You Already Have

By: Jason King If you are familiar with our e-book, Fraud: The Most Overlooked Opportunity, you are aware that 360 Incentives has put a lot of energy into researching opportunities to help our clients improve the efficiency of their incentive spend. A massive opportunity in most companies is in the area of fraudulent claim reduction.  In […]

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October 03, 2013

Sales Incentives: Refine Communications Or Lower Your Expectations

By: Brian Campkin Earlier this week, the government in the UK announced that it will end sales incentives on plug-in electric cars.  This article speculates what went wrong with the program, meaning why did the idea of purchasing plug-in cars and receiving substantial ( £5,000/$8,100) cashback not get the necessary traction with consumers and fleet owners it […]

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October 02, 2013

4 Ways To Refine Your MDF Incentive Programs

By: Brian Campkin  I just finished reading a really great article about MDF programs.   The article, entitled Is It Time To Re-Think MDF? in part laments the current state of MDF programs in terms of their effectiveness but also suggests some fixes to improve the overall health of this underused tool in the channel […]

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Infographic: 10 Ways Technology Can Enable Customer Loyalty
September 17, 2013

Infographic: 10 Ways Technology Can Enable Customer Loyalty

By: Jason King Last summer I attended a keynote speech from irreverent marketing visionary Gary Vaynerchuk in which he shared an interesting anecdote to demonstrate the way marketers typically adapt to technology. Vaynerchuk told the crowd about a time in the very early days of television, when the makers of Barbie bought their first televised ad […]

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Six Reasons e-book

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Leveraging The Consumer Rebate

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An Inside Look At Sell-Through Allowances

Sell-Through Book

Case For Culture

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Fraud: The Most Overlooked Opportunity

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