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Rebates

Husband & Wife’s Incredible $600K Rebate Fraud Was Preventable
January 30, 2015

Husband & Wife’s Incredible $600K Rebate Fraud Was Preventable

Type “rebate fraud” into Google and check out the results. A very well-known US company with a very high profile chief executive has been on the hot seat for around two years now. His company supplies fuel to motor carriers and has been in court over a rebate scheme that actually swindled the company’s biggest […]

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The Power Of Visibility Into Your Channel Marketing Programs
August 27, 2013

The Power Of Visibility Into Your Channel Marketing Programs

 By: Kevin Martin I have a confession: when confronted with too much data, I used to glaze over, turtle and wait for the storm of numbers to pass me by.   At 360, it has been useful learning to view huge data sets in smaller, easy-to-digest, bite-size bits.   By this point, everyone who works in […]

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August 15, 2013

When An Incentive Is Not An Incentive

By: Jason KingWe have a metaphor that we use a lot here in house when we are describing certain best practices in sales incentives programs.   It has to do with our founder’s dog, Neo.   Neo is a good boy (my own dog doesn’t even seem to know her name!) who comes when he’s called, […]

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August 14, 2013

How To Prevent Consumer Complaints With Your Rebates

By: Jason King CNBC has published this list of the top 10 consumer complaints from 2012, compiled by the Consumer Federation of America and troubles with rebates land right in the middle at number 5 on the list. Our CEO, Jason Atkins presented a keynote last week at the Incentive Marketing Association‘s executive summit on technology, […]

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May 08, 2013

Visibility: For Your Brand and Into Your Loyalty Programs

By: Jason King It would be really tough to come right out and say which element of a company’s sales incentives program is the single most important to focus on.   In fact, it would be complete folly; building successful sales incentives programs requires synergy of many elements and there are common principles that weave them […]

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7 Ways To Cut Incentive Fraud
March 13, 2013

7 Ways To Cut Incentive Fraud

By: Kevin Martin In a meeting I was at a couple of weeks ago, the number one thing people associated with 360 was fraud prevention It came up in a few conversations about “Hey you guys have that rebate fraud system” or “Your ROI is fraud right”? (Hey, call me anything you like, just don’t […]

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6 Tips For Choosing Rebate Processing Companies
November 23, 2012

6 Tips For Choosing Rebate Processing Companies

By: Jason Atkins One of the biggest challenges you face as a channel marketing professional is ensuring that all of the hard work you put into creating your sales channel marketing programs pays off in the form of a sales boost for your brand.   It follows then, that a critical element to keep an eye […]

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5 Best Practices For Your Consumer Rebate Program
October 30, 2012

5 Best Practices For Your Consumer Rebate Program

By: Grace-Emily Saati Consumer rebates make for great incentive campaigns and will definitely help a manufacturer get their product sold but the buck should never stop at the sale.   What manufacturers often neglect is the rebate fulfillment process. This crucial touch point is often the last experience a consumer will have with your brand, and is […]

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Channel Marketing and Branding in A Post-Red Bull Stratos World
October 26, 2012

Channel Marketing and Branding in A Post-Red Bull Stratos World

By: Chris Davies So, my marketing friends, now that we have witnessed live-streaming of a man parachuting from a space capsule (thank you, Red Bull) how do you now go and build awareness for your brand?  With the ever-shifting consciousness of consumers, this has never been a simple task but in 2012 and with the incredible proliferation of […]

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Fraud: The Most Overlooked Opportunity

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