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5 Top 2014 Challenges For Channel Marketing Strategists Pt 1
March 05, 2014

5 Top 2014 Challenges For Channel Marketing Strategists Pt 1

 By: Jason King  (This is part one of what has turned into a two part article. Read part two HERE.)   I’m in marketing – it’s something that I enjoy doing and it’s also my work every day. Chances are, if you saw this headline and chose to read this, you are in marketing too and […]

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November 29, 2013

Finally: Customer Delight As A Marketing Metric

By: Jason King What do you suppose it is that drives you to be a marketer? I know for me, it has always been the idea of helping connect people to a product, event or idea that I believed would enrich their lives in some way – maybe it would inspire them, maybe it would be […]

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Channel Marketing-3 Ways To Give Your Partners What They Want
October 22, 2013

Channel Marketing-3 Ways To Give Your Partners What They Want

By: Brian Campkin If you work in channel marketing, you’ll agree that some of the most valuable feedback you can get from your partners is anything telling you exactly what is going to make them sell more of your product. If you have a look at this article, it appears that more VARs and resellers would […]

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Book Review: The Science Of Marketing by @DanZarrella
October 16, 2013

Book Review: The Science Of Marketing by @DanZarrella

By: Jason King The Science Of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella, Hoboken: John Wiley & Songs Inc., 2013. 194 pages.  Ninjas.  Gurus.  Unicorns. If you are dedicating even an hour or two per week to building your marketing acumen using books, conferences or the […]

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October 03, 2013

Sales Incentives: Refine Communications Or Lower Your Expectations

By: Brian Campkin Earlier this week, the government in the UK announced that it will end sales incentives on plug-in electric cars.  This article speculates what went wrong with the program, meaning why did the idea of purchasing plug-in cars and receiving substantial ( £5,000/$8,100) cashback not get the necessary traction with consumers and fleet owners it […]

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October 02, 2013

4 Ways To Refine Your MDF Incentive Programs

By: Brian Campkin  I just finished reading a really great article about MDF programs.   The article, entitled Is It Time To Re-Think MDF? in part laments the current state of MDF programs in terms of their effectiveness but also suggests some fixes to improve the overall health of this underused tool in the channel […]

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3 Ways Jay-Z Adds Value For Channel Partners
September 04, 2013

3 Ways Jay-Z Adds Value For Channel Partners

By: Jason King “I’m not a business man; I’m a business, mannnn”– Jay-Z, Diamonds From Sierra Leone If you have been reading this blog lately, you may remember I mentioned attending the #INBOUND13 conference a few weeks back. Mike Volpe, CMO of Hubspot was holding an Ask Me Anything session and an attendee asked Volpe, a […]

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How People See Your Brand And Sales Incentives
September 03, 2013

How People See Your Brand And Sales Incentives

By: Kevin Martin I had a really fun conversation this morning with a new contact who works in a division of one of our clients’ companies, but is not using our platform yet.  This already sounds a bit confusing, doesn’t it?  Well, that was exactly the thrust of our conversation. If your company owns great brands, […]

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August 20, 2013

Seth Godin’s Message To Marketers at #INBOUND13

By: Jason King In my life outside of my job at 360, one of the things I am is a musician.   Not a rich, famous musician, but someone who has enjoyed playing music by myself, with others, or for others for many, many years now.    As a musician, I tend to experience concerts differently. […]

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April 16, 2013

3 Ways to Combat “Showrooming”

By: Travis Dutka Technology is drastically changing the way consumers buy your products – why not let it change the way you sell your product through every aspect of your marketing/ distribution channels as well?Showrooming is relatively recent phenomenon that is sweeping the retail world and creating quite a stir as it highlights the growing chasm for […]

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